Information from: No New Animal Labs Facebook Page|
Skanska is one of the biggest construction firms in the world; it operates internationally with billions in revenue from its projects. The construction budget for the lab is $90 million, which makes it a comparatively minor project. This is small change to them.
Skanska is also not new to controversy. They have a track record of terminating contracts and canceling projects when their image is on the line. Their long-term branding matters more to them than short-term small cash flows. They know that this lab does not fit their desired image. They even neglected to issue press releases about it, despite a tradition of boasting about their projects to the media.
The No New Animal Lab campaign revealed their dirty secret. Consistency will make them fold. It all hinges on our commitment to animal liberation. The lab will not be built if we sustain enough pressure. So what are you going to do\?
in Portland: Portland Animal Liberation
A Growing Concern: No New Animal Labs