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Pro-Animal Research Billboard Modified

April 20, 2011

Newly Launched, Once Pro-Animal Research Billboard Now Reflects Portland's
True Ethics
Portland, OR - The Portland Animal Defense League received an anonymous
communiqué regarding a permanent change to the pro-animal research
billboards sponsored by the Foundation for Biomedical Research (FBR) that
have recently spawned numerous Portland media stories.

The billboards that once offered a choice for life between a little girl
and a rat, now pose an ethical question of "who would rather live?,"
signifying the value of life itself regardless of species. This modified
billboard also links to the newly launched website Reseachkills.org, which
provides truthful information on the issue of animal research. It appears
to be a clever parody of the FBR's recently launched website

The FBR's campaign launched earlier this month, with these billboards set
to appear in Portland, Seattle, Los Angeles, Chicago and Baltimore.
Portland qualified for the billboard campaign, says FBR spokeswoman Liz
Hodge, because it is among the "important cities for some of our
supporters" and because she says it's among the "hotbeds for animal rights
extremist activities."

Apparently the "animal rights extremists" have struck again- once again
vocalizing Portland's notion of ethics and morality over profit and

 link to pdxanimaldefenseleague.org

For more information, please visit:  http://ResearchKills.org and

homepage: homepage: http://pdxanimaldefenseleague.org

Yeehaw! 20.Apr.2011 19:08


what's great is that their own billboard was used for advertising the researchkills site. They ended up bringing more attention to the researchkills site than it would have gotten otherwise. Whoever did the site did some great work.