Seattle, WA - On evening of Monday, March 14th, animal activists surprised Joseph Morelli, President and CEO of American Legend, by arriving at his condo in Capitol Hill, holding a candlelight vigil and educating his neighbors on his work as the head of the international fur industry. This action was carried out in conjunction with the ongoing presence at the Seattle Fur Exchange.
The international fur trade is responsible for the captivation, torture, and murder of over 50 million animals every year. The hub of the industry is the auctions of American Legend, otherwise known as the Seattle Fur Exchange. Running for over 100 years and trading over 2 million animal pelts and $100 million in a matter of days, the Seattle Fur Exchange makes or breaks the success of the industry.
Activists arrived Monday to provide information to Morelli's community on the business he conducts for profit, prestige and power and to hold him accountable for the lives that destroys every day.
The effort was a success. Many neighbors spoke with demonstrators about the fur industry and even the President of the condominium association came down to share his support. In fact, he extended an invitation to activists to appear at the association's board of directors meeting in early April to express their concern about Joe Morelli and the fur industry.
"As the President, Director, and CEO of American Legend, Joseph Morelli is one of the most powerful individuals in this international slave trade," says Justin Kay of the Portland Animal Defense League. "People like Joe Morelli are the true culprits, the corporate elite involved one of the most insidious industries in human history. Having been given so much power, the public is compelled to demand justice from individuals like Joseph Morelli."