portland independent media center  
images audio video
newswire article questions global

corporate dominance | technology

Does Equifax own Yahoo! and sell data from it on us?

Today, when trying to open Yahoo! mail, as I do several times a day, unexpectedly Firefox warned me it was not a secure sight, might have someone falsely impersonating the site, and when I checked the certificate, Yahoo! log-in was owned by Equifax, which sells information on customers' income, credit, purchases, employment, travel/location of purchases, banks, addresses, etc. Then I found a website with Yahoo! Finance Equifax as if bragging to purchasers of surveillance data/intelligence all the many things they know about the targets.
I just now got a different response from what I'm used to several times a day when I click on my bookmarks to open my email. Today, when trying to access Yahoo email via my bookmarks, I got an unexpected message from Firefox.: " This Connection is Untrusted. You have asked Firefox to connect securely to login.yahoo.com, but we can't confirm that your connection is secure. Normally, when you try to connect securely, sites will present trusted identification to prove that you are going to the right place. However, this site's identity can't be verified. What Should I Do? If you usually connect to this site without problems, this error could mean that someone is trying to impersonate the site, and you shouldn't continue."

When I tried another way to check it out, the screen indicated that the certificate for the Yahoo log-in page was owned by Equifax.

This is a day after finding that when I tried to close out of Yahoo email by first clicking on tools then on delete personal data, that that was no longer an option, and I could not find a way to include an option to delete or secure personal history.

When I went to Google and typed in the words Yahooo and Equifax I was surprised to see an elaborate page full of information that indicated to me that they are the same company. Yahoo finance! Equifax webpage brags that the corporation gathers and sells information about customers/targets, not just credit and income, purchases, personal data, but also implied all correspondence and Net searches, etc. The long paragraphs if types of data it sells was overwhelming. Then when I tried to go back and find the webpage and copypaste it, I could not find it.

Does this seem creepy to anyone else? What info can you give me?

confusing 22.Mar.2010 14:37


Equifax doesn't own Yahoo. The reason it was showing up was that the security certificate that login.yahoo.com uses was verified by Equifax as being legitimate.

The security certificate may have changed since you last logged in, which is where the warning came from. Maybe. I have encountered similar warnings in the past from other sites.

The Yahoo! Finance page on Equifax is one of many pages on Yahoo Finance. They have stock and company information on thousands of companies.

Equifax is basically a certificate "authority" that verifies the site you are visiting is secure. There are others besides Equifax, including Thawte and I think a few others.