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Starbuck's pays Ethiopian Coffee Farmers 3 cents a cup

A YouTube video calling Starbucks out for treating farmers poorly gets Starbucks to respond... on YouTube.
Oxfam made a very nice 3 minute video of a recent Day of Action demanding Starbucks stop trying to muscle possession of Ethiopian regional coffee names. The protesters have beautiful signage and a very clear message. YouTube shows 12,000 views of the video to date.

 http://youtube.com/watch?v=0N5wzr5xeWI

What appears to be Starbucks corporate response was also posted on YouTube. It's received about 3000 hits.

 http://youtube.com/watch?v=dteTrEM7mlM&mode=related&search=

If you were not sure how to pressure corporations, this looks like a very feasible option.