This is such a stupid event I'm embarassed to bring it up but my alma mater's mascot is involved and school supporters are asking people to vote. I've checked it out at least a 1/2 dozen times and the race is always neck and neck.
Could it be that the vote doesn't tally and the corporation is simply manipulating people to get excited and visit their website? What's the likelyhood that out of 15,000+ votes cast, 7 votes would separate two choices? If I'm a marketing manager for the promotion, I know I'd get a lot more interest manipulating the apparent vote than leaving the outcome up to real people. I mean how interesting would it be if one school's mascot was ahead of another by a considerable margin? No one would show up if that was the case so I'm sure they have a little program that makes the race appear close so that some people will get all excited about the corporate promotion.
CORPORATIONS ARE SO FUCKING MANIPULATIVE!
If you haven't seen the movie "The Corporation" rent it. If you have, make sure your friends and family see it as well.