We are continuing our efforts to design a community of progressive thinkers forming new ways of presenting, creating, and organizing products and actions in our daily lives.
The Vision of FreeIdeas ultimately aims to offer an information-rich site where corporations, agencies, and organizations can access and implement new ideas.
While I figure out which would be a better host- scoop or wordpress we need to decide on a name (currently FreeIdeas) for the organization. Which do you like (see the poll)
(give your suggestions for the name and I'll add them to the poll).
here is an example from the community:
Green Product Packaging as new Cool
May 12th, 2006
Who: Newly formed Non-Profit or advertising wing of conglomerate.
What: Cultivate a multi-brand multi-corporation campaign that creates cultural cache for the packaging of products in eco-friendly, minimal packaging.
Packaging should use no artificial colors and should be easily recognized among other brands on shelf.
Package should contain all required information: product name, company, nutrition information as well as logo for this Product Design Idea
As more and more products adopt this packaging, this form of design will literally take over the aesthetic of store shelves.
To cultivate literacy concerning the look and idea behind this packaging (PR) effort.
Create a central web site conveying this information.
Spread the news of this through VNR's, interviews and other PR activities.
This idea is easily pitched to corporations to take on themselves. Tell them: product cost will decrease; advertising for product will both be free and visually stylish; this product will link corporate efforts with ecological movements.