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PORTLAND RESIDENTS DARED TO “THINK OUTSIDE THE BOTTLE": March 21st Press Event

Portland students, community, business, and religious leaders are organizing a Tap Water Challenge, daring city residents to put on blindfolds and try to tell the difference between tap water, Coke's Dasani, Pepsi's Aquafina and Nestl?'s Arrowhead. Nation-wide tap water challenges are scheduled to take place throughout next week, leading up to the United Nation's World Water Day on March 22. Passersby will be asked to sample four cups of water blindfolded. Two cups will contain tap water drawn from different public taps and two will contain brand-name bottled water. The events are part of a national "Think Outside the Bottle" campaign launched by Corporate Accountability International to challenge the marketing muscle of the bottled water industry.
EXCELLENT PHOTO OPPORTUNITY! For Immediate Release: Contacts: Mary Nicol, Corporate Accountability International March 17, 2006 503-231-4181 x303 (office), 404-312-9638 (cell) Patti Lynn, Corporate Accountability International 617-695-2525 PORTLAND RESIDENTS DARED TO "THINK OUTSIDE THE BOTTLE" Community Leaders, Religious Leaders, and Student Activists Participate in Nationwide Day of Action Challenging Misleading Promotion of the Bottled Water Industry WHAT: Portland students, community, business, and religious leaders are organizing a Tap Water Challenge, daring city residents to put on blindfolds and try to tell the difference between tap water, Coke's Dasani, Pepsi's Aquafina and Nestl?'s Arrowhead. Nation-wide tap water challenges are scheduled to take place throughout next week, leading up to the United Nation's World Water Day on March 22. Passersby will be asked to sample four cups of water blindfolded. Two cups will contain tap water drawn from different public taps and two will contain brand-name bottled water. The events are part of a national "Think Outside the Bottle" campaign launched by Corporate Accountability International to challenge the marketing muscle of the bottled water industry. WHEN: Tuesday, March 21st, 11:30 am WHERE: Portland State University, Covered Walkway between Smith and Cramer Hall, intersection of SW Montgomery and SW Broadway WHO: Mary Nicol, Corporate Accountability International Marcia Meyers, First Unitarian Church Georgia Pinkle, Women's International League for Peace and Freedom Mara Gross, Oregon Bus Project Jana Jackett, New Deal Distillery WHY: Half of all Americans drink bottled water and one-sixth of Americans drink only bottled water, even though it is much more expensive and less regulated than tap water. Coca-Cola, Pepsi and Nestl? bottled water brands account for almost half of the $55 billion bottled water market, and Coke and Pepsi both use tap water as their source. # # # Corporate Accountability International (formerly Infact) is a membership organization that protects people from irresponsible and dangerous corporate actions around the globe. For over 25 years, Corporate Accountability International and its members have led the way to protect people and save lives by waging and winning campaigns challenging abusive corporations like Nestl?, GE and Philip Morris/Altria.

homepage: homepage: http://www.stopcorporateabuse.org
phone: phone: 503-231-4181 x303

I'm so happy that you're doing this! 20.Mar.2006 13:12

CaptainPlanet

Thanks so much for this effort! Since corporate sleazery / dishonesty is one of my biggest pet peeves.

I'll bet there will be literature about the theft of native tribes' (guaranteed by treaty) water and other such abuses.

Oh 21.Mar.2006 00:36

!

i thought this was going to be about how we "revolutionaries" will never accomplish anything unless we develop collective strategies for resisting our alcoholisms.... but i'm interested anyway.