From the Onward Oregon website, the goals of the Apollo Project are provided, but they are extremely vague--mostly likely purposely so. Nothing is said about aiding Oregonians in shifting towards more community-based local economies where automobile dependence doesn't rank king. Nor does it list eliminating our dependence on population growth, consumption growth and global trade as the three other most important ways before us to eliminate our addiction to oil. But the most telling item to reveal the project's true corporate-based colors is the one that stresses that we "enhance our identity to attract new business and investments" through Brand Oregon.
Brand Oregon is a local corporate scheme (aided and abetted by corporate shill Ted Kulungoski) that cynically exploits Oregon's reputation--whether authentic or not--as a place where people care deeply about the environment and livability and are also more creative than elsewhere. What's so disturbing about this effort is that it is a greenwash over a complete disregard for the environment and livability of Oregon. It is a ploy set up by the corporate community and financed by you and me through our taxes to draw more people, businesses and consumption into the state. These people operate from the bizarre and totally ignorant idea that somehow Oregon can be sustainable at the same try that they are doing their best to accelerate our state's continued overpopulation and overconsumption. Apparently, not only can replacing crops grown for food with crops grown for biofuels magically solve our all oil shortage problems without having to reduce the number of vehicle miles traveled (VMT) in the state, but we can even INCREASE the number of VMTs to an indefinite degree! All at the same time that local farmland continues to be eaten up for new houses, corporate headquarters, and roads! In addition, we can do this at the same time that Oregon continues to bring in via ship, plane and truck more junk manufactured by slave labor in repressive China and Korea. Amazing what technology can do!! We can destroy the environment and our livability at the same time that we protect and enhance it!
If the folks at Onward Oregon and Brand Oregon are truly interested in sustainability and livability in the state, why aren't they seeking to help the majority of people who already live here to become more prosperous and locally self-reliant through their own community-based commerce? Because that doesn't create more business and more wealth for the already-wealthy elite who run the state economic-growth engines.
Recognizing the true goals of the Apollo Project, I urge all who care about Oregon's environment and livability to make sure it does not pass.