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What does Greg Schumacher, of Schumacher Fur Co., do when the persistent protestors are ruining his holiday fur sales with their weekly demonstrations? What any corporate-minded shopkeeper would do, have a Protest Sale! Yes, sometimes truth is stranger than fiction, and that is exactly what Schumacher did on the last day of 2005 when around 25 anti-fur activists arrived at his shop. Schumacher climbed into the display windows to hang giant signs inside the full-window store front that read, "50% OFF EVERYTHING, PROTEST SALE, (during protest only)." This act of desperation was met with grins and chuckles from seasoned activists who interpreted the "protest sale" as an incremental victory.
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