Columbia Gorge, a family-owned, all-organic juice company based in Hood River, has been offering its products in stores and on campuses for over 7 years. They have survived competition from such competitors as Odwalla (owned by Coca-Cola), among others. One competitor, Naked Juice, based in California, has taken the concept of "business is business" to a new low. Over the past year, Naked Juice has been approaching campus administrators at Reed, PSU, and others with an offer they can't refuse: Stop offering Columbia Gorge and we will give you a large lump sum of cash. The amount of money offered has not been disclosed, but is certainly well in the thousands.
Columbia Gorge is not in a position to make any similar counter-offer, and student input is not welcome. Complaints have fallen on deaf ears. These colleges have been a cornerstone of CG's operation from their beginning. Seems as though the free market isn't free after all.