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Cascadians, Salmon Nation, and Ecotrust's Citizenship program, FYI

Salmon Nation is supported by foundation and personal contributions, and developed by Ecotrust's Citizenship program.

In 2002, the seeds of a powerful movement were planted. Using a guerrilla marketing approach, we passed out T-shirts, stickers and lapel pins. We attended strategic fish-related events and launched the website, SalmonNation. Finally, we developed and released SectionZ -- a newspaper insert dropped in 340,000 households in Portland and San Francisco -- which publicized the hazards of farmed salmon and called for shoppers to ask "Is it Wild?" before buying salmon.

Salmon Nation was launched publicly in 2003, beginning the process of building an unusual alliance of core constituents to leap up and embrace a few new ideas that have the power to change everything. "I am a proud Citizen of Salmon Nation," declared former Oregon governor John Kitzhaber at the Salmon Nation fireside chat on October 4, 2003. The next day, we threw the Salmon Nation Block Party here at the Natural Capital Center, which drew over 4,000 Portland residents and ignited 2,100 to declare themselves Citizens of Salmon Nation.
 http://www.salmonnation.com/
 http://www.ecotrust.org/


Ecotrust was created in 1991 by a small group of diverse people who sought to bring some of the good ideas emerging around sustainability back to the rain forests of home. We set out to characterize this region and articulate a more enduring strategy for its prosperity.

These efforts are predicated on the notion, gaining an ever wider currency, that economic and ecological systems are mutually interdependent. To this relationship Ecotrust and others have sought to add a third "e" - social equity - to ensure that economic development awards benefits to all the region's citizens. Economy, ecology, equity: the triple bottom line.

Five integrated program areas, supported by our sophisticated toolkit, define and guide our efforts to build Salmon Nation:

Native Programs
Continuously strengthening over a decade of close relationships, Ecotrust both draws guidance from and provides assistance to the Native American and First Nation communities of Salmon Nation. Our objective is to support a growing network of leaders, increase outdoor education opportunities for native youth, and broker resources for repatriation and improved management of traditional lands.

Fisheries
Ecotrust seeks full public disclosure of the status of Pacific salmon as well as fundamental institutional changes in the way fisheries, marine ecosystems and watersheds are managed. With our State of the Salmon project, our goal is to create the most credible single source of information about salmon and salmon dependent communities, produce new models for socio-economic and ecological analysis, and protect and restore critical salmon watersheds.

Forestry
Ecotrust is working to develop landscape-scale examples of ecological forest management that sustain biodiversity and provide more reliable opportunities for forest dependent communities. Our objective is to develop new socio-economic models of traditional versus ecological forestry, protect key remaining natural-forest watersheds, and capture market forces to encourage new salmon-friendly forest practices.

Food & Farms
By promoting the seasonal products of local farmers and striving to reduce the environmental impact of agriculture on healthy watersheds, Ecotrust is fostering a regional food system in the Pacific Northwest. Our objectives are to improve public understanding of local agriculture and increase the market share of locally grown food.

Citizenship
Ecotrust works to articulate the idea of Salmon Nation, to promote a sense of place and stewardship among the citizens of the region. We seek to reach a significant percentage of this region's residents, inspiring them to tangibly change the way they think about their relationship to nature and to become more responsible citizens of Salmon Nation.
YOU ARE HERE:
Ecotrust.org >> About Us

 http://www.ecotrust.org/about/

Ecotrust's Citizenship Program


4,000 Portland residents celebrated Salmon Nation on October 4, 2003, at the first Salmon Nation Block Party, held at Ecotrust's Natural Capital Center.

OVERVIEW:
Utilizing playful and positive storytelling, Ecotrust works to articulate the idea of Salmon Nation -- to promote a sense of place and stewardship among the citizens of the region.

KEY OBJECTIVES:
Reach a significant percentage of this region's residents, inspiring them to tangibly change the way they think about their relationship to nature and to become more active citizens of Salmon Nation.

Our intention is to create a sense of place using the concept of Salmon Nation. We hope to inspire a sense of pride, citizenship and responsibility in the people that live in this region. Our goal is to create a citizenry that votes and makes behavioral choices that contribute to enhancing the health of whole watersheds and the economies of the people that live in them. Salmon Nation will also be a vehicle for generating a list of friends of Ecotrust, a group we can draw on for influence, new ideas, and financial support.

When you declare your citizenship in Salmon Nation, you are joining a community of people across the region who feel that our natural boundaries define our identity as much as our political boundaries. So, we are not just citizens of California, Oregon, Washington, British Columbia or Alaska -- we are citizens of Salmon Nation.

For Ecotrust, the idea of building Salmon Nation marks a watershed moment. The idea serves as a unifying concept for all of the organization's programs -- a critical, singular identity that focuses our work. More importantly, it provides a potent, energizing public face for Ecotrust's work on creating a bioregional sense of place.

In 2002, the seeds of a powerful movement were planted. Using a guerrilla marketing approach, we passed out T-shirts, stickers and lapel pins. We attended strategic fish-related events and launched the website, SalmonNation. Finally, we developed and released SectionZ -- a newspaper insert dropped in 340,000 households in Portland and San Francisco -- which publicized the hazards of farmed salmon and called for shoppers to ask "Is it Wild?" before buying salmon.

Salmon Nation was launched publicly in 2003, beginning the process of building an unusual alliance of core constituents to leap up and embrace a few new ideas that have the power to change everything. "I am a proud Citizen of Salmon Nation," declared former Oregon governor John Kitzhaber at the Salmon Nation fireside chat on October 4, 2003. The next day, we threw the Salmon Nation Block Party here at the Natural Capital Center, which drew over 4,000 Portland residents and ignited 2,100 to declare themselves Citizens of Salmon Nation. With leaders and citizens alike embracing the concept, Salmon Nation is rapidly becoming a full-finned part of northwest reality. Ecotrust must now maintain this energy. Visit  http://www.salmonnation.com for more information.

PARTNERS
Celilo Group
K-Lyn Fisheries
New Seasons Market
Patagonia
Salmon-Safe
ShoreBank Pacific
Wieden + Kennedy
Wildcatch Seafood, Inc.
World Cup Coffee