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BASH CORPORATE MEDIA

The Federal Government now functions like the Ministry of Truth in 1984. The New York Times has just released (about 50 years too late) a report on how what was once journalism in the U.S. has been replaced by news releases written by PR departments of big corporations. The only real news in the NYT story is how PUBLIC GOVERNMENT money is being used by Republicans at the national and state levels (Schwarzenegger in California) to do the same thing from government agencies -- in violation of democratic principles and existing law.
For regulars here at PDX indymedia, this is old news. The purpose of this article is to ask people to carry the word out to everyone else -- don't let a single news story or attribution to any corporate news source go by without questioning its veracity on grounds that NOTHING put out by corporate media is anything but GOVERNMENT controlled propaganda! Most of the public is open to this idea and already suspects that it's true, but they still sometimes find themselves talking about what they have seen lately on the mainstream media.

And don't make much, if any, exception for NPR -- the most you can say for NPR is that there is a POSSIBILITY that the story has some validity, but NPR is as guilty as any of them of running canned pre-recorded bits from corporate PR offices.

If you run across any of those dwindling few ditto-heads who actually seem to believe that the "only" valid news source is Fox News -- shake your head and walk off mumbling, "Yeah, right, and 'Pravda' means 'Truth' in Russian." Eventually it may sink in. Or try asking them how much they are willing to pay out of their pockets -- at the pump or as a result of the run on the dollar and rising interest rates -- to finance the delusions that they seem to think other Americans are stupid enough to buy into.

In particular, "Video News Releases" ("VNR's") are being used extensively. These include the now common scripted and staged "interviews" of Bush or Schwarzenegger (aka, the "Fabricator") by actors hired to portray journalists -- or by actual talking-head type "journalists," and that distinction is obviously dubious.

HOW IT'S DONE

PR firms send polished well-produced VNR's out daily, just like conventional press releases. The conventional press releases have been used by newspapers -- to replace more expensive actual reporting -- for decades now. The only thing different is that tv news is much more expensive to produce than print. Therefore, it has rapidly replaced real reporting on tv, so that 100 percent of American television newsrooms now use VNRs in their newscasts.

News editors around the country, desperate for a few minutes of professionally produced but costless content, downlink the stuff and stick it in their broadcasts.

There is also suspicion that, behind the scenes, the Republican-controlled F.C.C. is putting pressure on stations to run certain VNR's. That may be what is really behind the huge increase in the F.C.C. penalty fees. Law suits have been threatened. The F.C.C. also has the power to revoke revoke or review broadcast licenses.

This means that many times what people think are "actual" newscasts have been produced by PR teams with a product to sell. The term "product" today includes anything that can be "packaged", ranging from political parties to candidates to political campaigns like the recently successful (from a corporate point of view) Republican campaigns to "reform" tort law and bankruptcy law.

BOTH PARTIES HAVE DONE IT

The problem isn't just with the Bush administration. Indymedia regulars will have no problem believing that Clinton did it too. The Republicans, in fact, have made "Clinton did it too" into their main, almost their only, comment on their increasing use of this corporate PR technique.

When the Government Accounting Office published findings warning the Bush administration that the taxpayer-produced propaganda pieces are in violation of law, the Justice Department and the Office of Management and Budget circulated a memorandum instructing all executive branch agencies to ignore the G.A.O. findings. The memorandum said the G.A.O. failed to distinguish between covert propaganda and "purely informational" news segments made by the government. Such informational segments are legal, the memorandum said, whether or not an agency's role in producing them is disclosed to viewers.

The point of the Bushies saying "Clinton did it, too!" is to try to give Bush some cover and say it doesn't really matter. So what we need to do is to agree, "Yes, Clinton did it and it was wrong then and it's wrong now!" Democrats need to stop knee-jerk defense of Republican-Lite! The Democratic Party has to take some well-deserved hits from angry critics if we are to survive.

That doesn't mean that there isn't, as usual, an enormous quantitative difference between the two parties. A recent study by Congressional Democrats offers a rough indicator: the Bush administration spent $254 million in its first term on public relations contracts, nearly double what the last Clinton administration spent.

CALIFORNIA

The Fabricator is using the same stuff in California.  It is being sent and actually used by some bimbo TV stations in the sticks.  Everyone is laughing at it and it is adding to Arnold's burgeoning unpopularity.

The following is from TruthOut  http://www.truthout.org/docs_2005/031205Z.shtml

reporting on an AP story --

"Calif. Gov. 'News' Videos Cause a Stir"

    Sacramento (Friday 11 March 2005) - Gov. Arnold Schwarzenegger's administration has acknowledged making several videos masquerading as news stories to promote its agenda, creating an uproar from Democrats and labor leaders in a controversy parallel to one ignited by the Bush administration.

    "When the governor produces official government propaganda and tries to fake it to look like news it's very, very corrosive to democratic values," said Barry Broad, a labor lobbyist who compared it to efforts by totalitarian regimes.

    Criticism initially focused on a video promoting labor regulations altering workers' meal breaks. But the administration later said it made videos on Schwarzenegger's efforts to reshape state government, stall rules that would increase nurse staffing at hospitals and alter teacher pay and tenure requirements, said aides to Sen. Gloria Romero, D-Los Angeles.

[End of AP story]

PROGRESSIVE DEMOCRATS TRY TO STOP IT (samo samo, too little, too late?)

It's worth noting that House Democrats managed to introduce H.R. 373 on Jan. 26, 2005. Of course, this legislation will never make it out of committee, or even get a hearing, in the Republican controlled House, but it shows that there are Democrats in the House (including Peter De Fazio of Oregon) who are at least trying to do something about the scandalous problem and documenting it in the Congressional Record.

H.R. 373

Introduced on January 26th by Rep. Rosa DeLauro:

SEC. 5. REQUIREMENT FOR DISCLOSURE OF FEDERAL SPONSORSHIP OF ALL FEDERAL ADVERTISING OR OTHER COMMUNICATION MATERIALS.

(a) Requirement- Each advertisement or other communication paid for by an Executive agency, either directly or through a contract awarded by the Executive agency, shall include a prominent notice informing the target audience that the advertisement or other communication is paid for by that Executive agency.

Co-sponsors: 34
Rep Ackerman, Gary L. [NY-5] - 2/8/2005
Rep Blumenauer, Earl [OR-3] - 2/8/2005
Rep Brown, Sherrod [OH-13] - 2/2/2005
Rep Capps, Lois [CA-23] - 2/2/2005
Rep Capuano, Michael E. [MA-8] - 2/17/2005
Rep Davis, Danny K. [IL-7] - 2/17/2005
Rep DeFazio, Peter A. [OR-4] - 2/8/2005
Rep Delahunt, William D. [MA-10] - 2/2/2005
Rep Eshoo, Anna G. [CA-14] - 2/2/2005
Rep Evans, Lane [IL-17] - 2/2/2005
Rep Farr, Sam [CA-17] - 2/8/2005
Rep Gonzalez, Charles A. [TX-20] - 2/17/2005
Rep Grijalva, Raul M. [AZ-7] - 2/2/2005
Rep Inslee, Jay [WA-1] - 2/8/2005
Rep Kennedy, Patrick J. [RI-1] - 2/17/2005
Rep Lee, Barbara [CA-9] - 2/8/2005
Rep Lynch, Stephen F. [MA-9] - 2/2/2005
Rep Maloney, Carolyn B. [NY-14] - 2/17/2005
Rep Markey, Edward J. [MA-7] - 2/8/2005
Rep McDermott, Jim [WA-7] - 1/26/2005
Rep McGovern, James P. [MA-3] - 2/8/2005
Rep Miller, George [CA-7] - 1/26/2005
Rep Olver, John W. [MA-1] - 2/17/2005
Rep Owens, Major R. [NY-11] - 2/2/2005
Rep Price, David E. [NC-4] - 2/17/2005
Rep Sanders, Bernard [VT] - 2/2/2005
Rep Scott, David [GA-13] - 2/2/2005
Rep Slaughter, Louise McIntosh [NY-28] - 1/26/2005
Rep Stark, Fortney Pete [CA-13] - 2/8/2005
Rep Tierney, John F. [MA-6] - 2/17/2005
Rep Watson, Diane E. [CA-33] - 2/2/2005
Rep Waxman, Henry A. [CA-30] - 1/26/2005
Rep Wexler, Robert [FL-19] - 2/8/2005
Rep Woolsey, Lynn C. [CA-6] - 2/2/2005

See also: S. 266, introduced by Sen. Lautenberg on February 2nd.

WHAT CAN WE DO?

As for myself, I have stopped watching all TV newscasts. I don't have cable (no CNN, Fox, etc.) and I rarely read any U.S. sources except my local newspaper (which I read at a public library). My major source of news is indymedia. Otherwise, for national and world news sources, I go outside the U.S. via the iNet.

There has been talk of encouraging people who do subscribe to cable or satellite services to inform their cable or satellite providers with their opinion of news by canned VNR's (propaganda disguised as neww) and the ethical obligation of either the provider and/or the offending channels to clearly identify such canned crap as NOT independently produced news and WHO WAS THE SOURCE.

There's also talk of targeting the Sinclair conglomerate, as the most outrageous example of the problem.

Can the American people curb this anti-democratic practice by direct action?

Can the American people even be made aware of the problem?

Are the American people willing to take any responsibility for the problem?

Whether the people accept responsibility and begin to think for themselves, or not, they will pay dearly for cover-ups that have enabled the corruption that is currently leading us into a Second Great Depression or worse. Keeping people in the dark about economic issues now -- Bush's stinky budget, trade deficits, the global trend away from using the US$ as their currency of choice, the bankruptcy bill -- is going to hit people harder: their savings, their homes, irretrievably lost jobs, their kids' college aspirations and the "rest of the story," as yet unknown.

CONCLUSION

It's all one big infomercial now. Mass media has become an arm of the government which is increasingly an arm of global capital. They will drag out all their tricks to make you think that it's real news. Bush will be heard with cheers artfully dubbed into the background soundtrack. "Terror mastermind Bin al Din Ali was captured today but his cousin Bin al Din Achmed remains at large. President Bush says freedom is on the march."

Can they be stopped? I don't know, but I think we should try.

JUST TURN IT OFF. It's all a load of shit.

"A society of sheep must beget in time a government of wolves." Bertrand de Jouvenel

"Don't talk to me about the American people -- they watch the Shopping Channel because it's free of commercials." Al Franken

Wake up, Sheeple, wake up!
bravissimo! 13.Mar.2005 01:38

pdx indymedia workerbee #6082

this is one of the highest quality, most informative, and dead-on pieces of writing to appear on this site in the last while. it's a great pleasure to "featurize" it into the center column. keep up the good work!!

The Corporate Black Mass Media or The Bushite News Network 13.Mar.2005 07:46

The Devil and George Warmonger Bush

If you want to be Mislead by Uncle Bush than His Unholiness will be happy to Mislead you. They would have you believing Uncle Bush built the Great Wall of China, and the Pyramids of Egypt. Or Uncle Bush cares about the Elderly. Or Uncle Bush will Balance his Budget. Or the Iranians will Welcome America with open arms if America Bombs Iran.

Amen. 13.Mar.2005 07:46

CatWoman

Well said.

The corporate media corrodes synapses without our even knowing it.
Take back your mind.

some of the story 13.Mar.2005 09:32

creeper

This is a video we found while doing a search on Aljazeera. It takes quite awhile to download, but is well worth it. It is a BBC production, but I have not seen it offered anywhere here.

Catwoman is right. Corp media just sucks your mind dry and you end up being one of the drones. Stop watching.

I forgot the link 13.Mar.2005 09:34

creeper

Easily distracted, I forgot to include the link to the BBC video. Here it is:

 http://www.supportthetruth.com/

no slack for npr 13.Mar.2005 11:24

the slime from your radio.....

NPR, in some ways, is the worst of the lot. People who know that faux broadcasting airs 100% fact-free reporting frequently believe more than half of NPR's 99.44% fact free reporting to be credible.
I am a major kboo benefactor, but I find much of kboo's afternoon programming personally irrelevant, and several days a week, it seems we listen to npr's crappy afternoon show, "day to day" because I'm too lazy/cheap to buy cd's and load 'em into the changer.
When npr should be hammering on "jeff gannon," they focus on steroids in baseball. When they should've been questioning wmd's, they ran with the white house line. When no wmds were found, they let the subject drop. Their coverage of the social security scam is shameless cheerleading for the junta, absolutely uncritical in any way. When exit polls in the Ukraine are conveniently agreeable, they're presented as fact. When exit polls in Ohio are inconveniently disagreable, they are dismissed.
NPR's so-called "ombudsman", Jeff Dvorkin embeds himself with the troops/mercenaries. How free from bias can an ombudsman like that be?
I found myself listening to a smidgen of AFRO-POP last night, now sponsored by chevron/texaco, with a nice commercial for them in the opening credits.
Marshall McLuhan was right. "They'll tell you anything to sell you anything."
It's been said of Pravda (truth) and Isvestya (news), "there is no pravda in isvestya, and no isvestya in pravda." Because of the 100% certainty that anything printed in either publication is the complete opposite of the truth, "some people say" (Dave Barry) that the russian people are extremely well informed, they merely need read the prevailing news organs and believe the exact opposite. Because npr rests on the laurels of it's formerly useful news reporting, they are still assigned credibility where none is deserved.
I quit giving money to npr when they backed bush 1 in 1988. They still send me junk mail asking for money, 2 address changes since I last contributed. Sometimes, I tape 2 pennies in the envelope with a really nasty critique. If you give money to npr, PLEASE STOP!!! If you can't, give 'em the same .02 they get from me.
Otherwise, flood the so-called ombudsman's office with highly critical email. Faux might be the bad cop, npr might be the good cop, but they are two sides of the same coin, intimately connected to the root of all evil.
May the msm suffer death by disinterest.

this the network news logo web want to see 13.Mar.2005 11:34

urban guerrilla liberation front/b_four uglf@juno.com

yep

the real news net
the real news net

StopFakeNews.org 13.Mar.2005 15:15

DT

Just discovered this -- StopFakeNews.org is a campaign for StartChange, the successor to the StopSinclair.org campaign.

Great comments. Thanks to all.

Links too -- supportthetruth.com

good to get details 13.Mar.2005 15:59

guy debord

its good to get the details like how these VPR's are dispresed and used because they are "free" to the local stations and appear to everyone to be the "news" of the day. perhaps points to how rick shaw media domination can be (but shouldn't be underestimated). thanks for the overview!

pdx indymedia workerbee #6082 13.Mar.2005 16:20

DT

thanks for improving the article with a better headline -- and a great graphic!

yes 13.Mar.2005 18:52

sw

this has to be the next step in our struggle for progressive change and social justice. The corporate media MUST be our prime target of non-violent subversion. Perhaps a large direct action at CBS headquarters, for example.

reply to DT 13.Mar.2005 21:49

pdx indymedia workerbee #6082

you're welcome! and please keep writing.

suggestion 14.Mar.2005 04:53

eyes closed tight

Corp. media is infotainment, we must document their lies through satire, truth, or just bash it untill the tv news industry becomes as played out as the newspapers. Tv killed the newspaper star, the internet will kill the tv news actors.

People are so wrapped up in uber-nationalism, you can't break their denial, but we can break the corp. media, so they can't create more mindless fascists. They want witchhunts, give them one. Pick a news personality, watch them, and show them what internet embarassment is all about. Look for the advertisers and go after them too.

Hit and run. Americans are easy to dupe, as you can see, so just stick a seed in their brain. Write reviews on what you see on tv. Tv news is a treasure trove of hypocricy, lies, and half-truths. We could fill these pages up for months on just that alone, bush is just icing. Spike it, attack it, work them into every article you write, paint them into a corner, go after bush's only source of defense. Remember, they are following hitler's lead:

"No amount of genius spent on the creation of propaganda will lead to success if a fundamental principle is not forever kept in mind. Propaganda must confine itself to very few points, and repeat them endlessly. Here, as with so many things in this world, persistence is the first and foremost condition of success." - Hitler, Mein Kampf

Corp. Media lies, drive it home.

It's not just the message, it's the medium 14.Mar.2005 09:03

Bear

Television corrodes people's brains. One minute it's Britney Spears, then it's Iraq, then it's Michael Jackson, then it's the tsunami, then it's how to get your toilet bowl sparkly clean, and it's all given equal time and seemingly equal weight. The sheeple subconsciously internalize the ideas that Britney is as important as Iraq and that a dirty toilet is as important as a disaster. TV has played a huge role in dumbing down society.

. 15.Mar.2005 18:42

trek

But even more ominous is that the "dumbing down" was and continues to be INTENTIONALLY crafted for our consumption. Our complaints are not from the negligence of the corporate manipulators, but from their willing complicity. They know exactly what they are doing, and this fact alone should serve as that proverbial "fire" under our collective asses to literally overthrow the U.S. media establishment.

Why now? 30.Mar.2005 09:02

in pa bighed227@aol.com

Why do you suppose these "progressive" lawmakers chose now to take a stand on VNR's??? After losing the last elections (mid-terms included) every which way you can, mainstream media losing to cable, radio and bloggers and losing Rather, thay feel this is a tactic that should be reserved only for liberal executives. I guess that makes sense.