Why are we smashing trees to make paper and boxes when we have a polymer chemistry that is so elegant? Leave the trees alone to do their work in the sunshine. They create the sustaining life support system we all enjoy.
Our present production systems is barbarious just because we have not taken stock of our design opportunities. The eco-effient designers would ask "how can we use twice, four times even ten times less trees to make our boxes and paper?" The eco-effective designers are asking "why are we making boxes and paper out of precious trees of the world when we have a polymer chemistry that is so elegant.
From a business perspective if boxes and paper were made of healthy infinitely up-cyclable polymers that would be no waste management costs, no extraction costs, no toxic emission costs for regulation, no regulation paperwork costs. Plus everytime the polymers came back to the industries for up-cycling revenue is created.
This is Cradle to Cradle Design, actually the 2002 book "Cradle to Cradle: Remaking the Way We Making Things" is the first polymer book called a technical nutrient. This book is not a tree.
Our present production systems is barbarious just because we have not taken stock of our design opportunities. The eco-effient designers would ask "how can we use twice, four times even ten times less trees to make our boxes and paper?" The eco-effective designers are asking "why are we making boxes and paper out of precious trees of the world when we have a polymer chemistry that is so elegant.
From a business perspective if boxes and paper were made of healthy infinitely up-cyclable polymers that would be no waste management costs, no extraction costs, no toxic emission costs for regulation, no regulation paperwork costs. Plus everytime the polymers came back to the industries for up-cycling revenue is created.
This is Cradle to Cradle Design, actually the 2002 book "Cradle to Cradle: Remaking the Way We Making Things" is the first polymer book called a technical nutrient. This book is not a tree.
Online 2003 lecture
NPR 2002 audio