Without an understanding of the television culture, modern protests will have no effect. To truly impact society and get your message across, you need to provide a unique and original message each time. The majority of society is television addicted and dull. People have no critical thinking skills. But they will orient their attention to novel images and concepts.
The "Chevron" protest is completely pointless, predictable and boring.
Why not assemble 10,000 "Neo-Amish" to walk to the streets with horses, beards, Bibles, etc. You will now get national coverage, if not worldwide. The argument should be that the Amish are the only Americans living a sustainable lifestyle. This will orient the TV hive mind. Then press home your argument of unsustainable energy consumption and the lack of government planning and corporate influence in preventing renewable energy.
TO SUCCEED IN THE MODERN MEDIA MATRIX, YOU MUST OUT FOX THE FOX NETWORK.
This is your concept:
Just add the unique imagery of "Neo-Amish" masses protesting in the urban setting and you will have your media share. No one give a **** about angry young protesters. Remember everything people see now is through the lens of the media.