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Your action needed Expose Victoria's Dirty Secret of Forest Destruction

Go to victoriasdirtysecret.net where you can send a letter to Victoria's Secret urging that they stop causing the destruction of endangered forests.
Victoria's Dirty Secret Exposed

Victoria's Secret is destroying Endangered Forests

A national campaign was launched today against Victoria's Secret and parent company Limited Brands for their leading role in forest destruction. The launch marks the beginning of actions and demonstrations by grassroots environmental groups across the United States and the launch of an advertising campaign and website (www.victoriasdirtysecret.net) challenging the retailer to stop using paper coming from the world's last remaining Endangered Forests and switch to high post consumer recycled paper. Victoria's Secret prints 395 million catalogs each year predominately on virgin paper from these endangered forests. The campaign was profiled in a wall street journal article this morning that is at the end of this email.

Two years of investigative research has revealed a direct link between Victoria's Secret catalogs and the destruction of Endangered Forests in the Canadian Boreal, the third largest forest wilderness in the world. Victoria's Secret's paper usage is contributing to the demise of threatened mountain and woodland caribou herds in places like the Alberta foothills. Over twelve times the size of California, the Canadian Boreal accounts for one quarter of the Earth's remaining intact forests and is a critical regulator of our global climate. Energy for the campaign is building across the United States and in Canada because it is simply outrageous that catalogs are being made from this global treasure.

The Forests of the Southern United States are also endangered by Victoria's Secret. The south is home to incredibly diverse natural forests and the richest temperate freshwater ecosystem in the world, yet 6 million acres of the South's forests are logged every year, primarily to make paper that ends up with companies like Victoria's Secret. The paper industry is driving the destruction of Southern US forests and the conversion of natural forests to intensively managed tree farms.

We are calling on Victoria's Secret to:

* End purchases from any company that is not identifying and halting logging in Endangered Forests in the Canadian Boreal;

* Maximize post-consumer recycled fiber in catalogs (achieve 50% post-consumer recycled in five years);

* Ensure that all suppliers are shifting to Forest Stewardship Council certification;

* End the use of any forest products sourced from other endangered forests, like key areas of the Southern U.S.



We need your help to send a strong message to Victoria's Secret to stop causing the destruction of endangered forests. Go to the www.VictoriasDirtySecret.net. To send a letter to the CEO of the Limited Brands, Victoria's Secret parent company, click on the take action button.

Please send this alert out to groups, your friends, and your family. It is critical that Victoria's Secret see that people want them to stop destroying Endangered Forests.

We are also calling on organizations to get involved in the campaign. Groups will be holding local actions throughout the fall to pressure Victoria's Secret. Please join in these efforts by bringing together your local group, a set of activists, or even a bunch of friends to have a rally, call-in day, postcarding event, etc., etc.. In a campaign against Victoria's Secret, the possibilities for creative events are endless! You can go to www.VictoriasDirtySecret.net and click on the action center to get involved in the campaign, receive an action packet, order postcards, factsheets, or copies of the ad that you can put up in your area. You can also send an email to  catalogs@forestsethics.org or call 1-800-725-0087 to sign up for the campaign, ask questions, or request materials.

You can find more information on Victoria's Dirty Secret of Endangered Forests destruction, download the ad, read information on the Boreal and other affected endangered forests, see photos of forest destruction, and see photos of the Victoria's Dirty Secret campaign by visiting www.VictoriasDirtySecret.net.

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THE WALL STREET JOURNAL October 14th 2004

As the Catalogs Pile Up, Environmental Activists
Take On Attractive Target


By CHRISTOPHER J. CHIPELLO and AMY MERRICK

Staff Reporters of THE WALL STREET JOURNAL

October 14, 2004; Page D6


Environmentalists are out to embarrass Victoria's Secret -- over the paper used in its eye-catching catalogs.

An activist group that previously helped prod office-supply stores into putting more ecologically friendly paper on their shelves has turned its attention to the piles of catalogs that land daily in American mailboxes.

ForestEthics is planning to launch today a new media campaign targeting Victoria's Secret and its parent company, Limited Brands Inc. The San Francisco-based environmental group says it also has enlisted grass-roots environmental groups across the U.S. to mount demonstrations at Victoria's Secret stores to pressure it into using recycled paper and shunning paper made from "endangered" forest areas.

In particular, the activists complain that Victoria's Secret and several other high-profile catalog companies buy coated paper made by International Paper Co. from pulp produced at the forest-products giant's mill near Jasper National Park in the Rocky Mountain foothills of Alberta. The area is a rich habitat for wildlife, including woodland caribou, which have been in retreat across Canada for decades as logging and other resource industries fragment the evergreen forests that blanket much of the country.

"We're exposing Victoria's Dirty Secret, which is that the million catalogs that it mails a day are destroying some of the world's last remaining old-growth forests and threatening endangered species," said Tzeporah Berman, a ForestEthics official in British Columbia.

A Limited Brands spokesman said the Columbus, Ohio, company "is committed to conducting business in an environmentally responsible manner" and "is a leader in the retail industry with respect to waste reduction and office-paper recycling." He added, "We also have initiated a major effort to use more post-consumer recycled-content paper, reduce direct mail and conduct more efficient targeted mailing of other materials sent to customers."

International Paper officials strongly deny that the forest area at issue is "endangered" or irresponsibly managed. Sherry Haines, director of sustainable forestry, said research conducted by the Stamford, Conn., company shows the caribou populations in the area have been steady for more than 20 years -- contrary to data cited by environmentalists that show a decline. In addition, the number of grizzly bears in the area has grown in the last decade, she said.

While most big catalog makers use paper made predominantly from virgin wood fiber, an International Paper official said the company does supply recycled-content paper and has been in talks with some customers about shifting toward more recycled content in their catalogs. Higher costs for recycled paper and paper-quality issues so far have constrained the level of recycled content used by catalog companies, he noted.

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