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corporate dominance | education | youth

Juliet Schor Lecture

The Northwest Earth Institute presents an evening with Juliet Schor, author of Born to Buy: The Commercialized Child and the New Consumer Culture at 7 p.m. Monday, Sept. 27 at Westminster Presbyterian Church.
Announcement for September lecture Juliet Schor Contact: Alan Claassen Monday, Sept. 27, 2004 The Northwest Earth Institute 7 p.m. (503) 227-2807 Westminster Presbyterian Church alan@nwei.org 1624 N.E. Hancock St. 506 S.W. Sixth Ave., Suite 1100 Portland, OR 97212 Portland, Oregon, 97204 The Northwest Earth Institute presents an evening with Juliet Schor, author of Born to Buy: The Commercialized Child and the New Consumer Culture at 7 p.m. Monday, Sept. 27 at Westminster Presbyterian Church. Author of the best-sellers The Overworked American and The Overspent American, Juliet Schor is a nationally recognized leader in the movement to transform our consumer culture. Professor of Sociology at Boston College and co-founder of the Center for a New American Dream, Schor has lectured internationally on the relationship between work and family and economic globalization. Schor will discuss her newly released book, Born to Buy, which examines the impact of marketing on the health of our children, our families and our planet, and what individuals can do about it. A reception will follow this evening's lecture. Tickets may be purchased in advance at Annie Bloom's Books, 7843 S.W. Capitol Highway, Westminster Presbyterian Church or by calling the Northwest Earth Institute office at (503) 227-2807. Tickets are $5-$20 (sliding scale). Westminster Presbyterian Church is located at 1624 N.E. Hancock St. in Portland. Experts say that by age three and a half children start to believe that brands help them communicate their personalities. The average kindergartener can identify 200 logos, and among children aged 8 to 14, 92 percent of the products they request are brand-specific. These are only a few of the many shocking statistics revealed in best-selling author Juliet Schor's new book, Born to Buy: The Commercialized Child and the New Consumer Culture. Whereas marketers 50 years ago reached kids by appealing to the needs of their parents, companies today successfully target children directly - and do so at a younger and younger age. While this shift to more consumer consciousness in children may seem harmless on the surface, Schor finds that high exposure to television and advertising can actually cause a variety of developmental, behavioral, and emotional problems. During the writing of this book, Juliet Schor had unprecedented access to the advertising industry's top executives, and she also conducted original research with 300 children and their families. As in The Overspent American and The Overworked American, she combines this new information with her many years of expertise in the field to examine a problem that is all too often overlooked and misunderstood. The Northwest Earth Institute was founded in 1993 by Jeanne and Dick Roy on the premise that most everyone knows the earth is in danger, what they need is motivation to do something about it. Since then, some 57,000 people nationwide have taken its small group courses such as Voluntary Simplicity to become agents for change in their own communities. Advanced Praise for BORN TO BUY The Commercialized Child and the New Consumer Culture By Juliet B. Schor Scribner; September 7, 2004 "We worry about so many dangers to our children -- drugs, perverts, bullies -- but seldom notice the biggest menace of all: the multi-billion dollar marketing effort aimed at turning the kids into over-sexed, status-obsessed, attention-deficient little consumers. Like her earlier books, Juliet Schor's Born to Buy is a brilliant exposé and call to action. " --Barbara Ehrenreich , author of Nickel and Dimed "This brilliant, informative and deeply important book tells us what the advertisers don't - the more advertising children see and hear, the more likely they are to be depressed, anxious and to suffer family conflict. The American dream isn't something we buy, Schor wisely tells us; it's something we make and can, if broken, repair. A book that will start a revolution..." --Arlie Russell Hochschild, author of The Commercialization of Intimate Life, and The Time Bind "Juliet Schor is a human laser beam. Her careful research and brilliant analysis are presented in lucid prose. Plato defined education as teaching our children to find pleasure in the right things. Most parents do their best, but they are fighting a culture that educates our children to value all the wrong things. Children are suffering mentally, physically and spiritually. Schor's book can put on us a path towards once again protecting our children. This may be the most important book of 2004." --Mary Pipher, author of Reviving Ophelia and Letters to a Young Therapist "Born to Buy is an eye-opener. It illuminates marketers' unrelenting exploitation of our youth; the well-being of children has been made secondary to maximizing corporate profit. This book is certain to shake us out of our complacency; I highly recommend it." --Alvin F. Poussaint, M.D.; Professor of Psychiatry, Harvard Medical School and Judge Baker Children's Center, Boston MA "What a fascinating and mobilizing book! No mother or father intends to turn over child-rearing to the consumer culture, but the stress and speed of life wears down their resolve, making television, toys, electronics and branding a kind of 'shadow parent' that literally spoils our youth. Juliet Schor gives us ample evidence of the cost to our children and society of this drift into corporation raised kids. Born To Buy will inspire anyone concerned with the next generation. " --Vicki Robin, co-author of Your Money or Your Life: Transforming Your Relationship With Money and Achieving Financial Independence

homepage: homepage: http://nwei.org
phone: phone: (503) 227-2807