Koppel said that it was not the image of the coffins (in the 1989 Bush Sr. incident) which was in poor taste but rather the split screen. Finally, he said that displaying flag draped coffins of firemen from 9/11 apparently was not considered in poor taste by the current White House because Koppel then showed a clip from a recent political ad by Bush Jr. where the commercial clearly displays a flag draped coffin and then the ad ends with Bush saying: "I'm George W. Bush and I approve of this message," and then Koppel said: "that's our program for tonight. Good night."
This White House is so goddamned sloppy that they can't even make it through a 24-hour news cycle without someone calling bullshit on their latest jihad/marketing effort/spin/outright motherfucking lie. And this is coming from Koppel who is pretty goddamned mainstream and only occasionally finds the spine to call a spade a spade. Apparently, even some of the mainstream administration mouthpieces are finding the White House's lies so egregious and cartoonish that they feel compelled to say SOMETHING to maintain some level of credibility.