If this doesn't apply to your department, please pass my comments along to your advertising agency.
I find the latest Quest television commercials objectionable and deceptive. Objectionable because they infer that a letter from one's mother or a phone call from one's sister is not only less important than a call or a bill from Qwest, but actually something unpleasant to be endured (commercial with girl picking up mail and reacting only to the Qwest bill and elderly couple racing to the phone during dinner hoping that the call is from Qwest and looking disgusted when it is only the wife's sister).
In the second commercial, the couple hesitates to answer the call while enjoying spareribs because "it's probably a telemarketer". But when the wife realizes "it might be Qwest!" they can't drop their dinner and get to the phone fast enough. It seems to me that a company that makes telephone solicitation calls during dinner IS a telemarketer, Qwest or not.
These commercials don't strike me as making a joke or playing for laughs . . . the people in your commercials seem seriously, deliriously happy and apparently have an unhealthy fixation with a telephone service provider.
The final blow was that, after viewing the commercial with the dog and the young woman whose life is apparently so small and pathetic that she can be elevated to a state of ecstasy by the receipt of a utility bill . . . and the follow-up that "Qwest has been making changes!" that supposedly are reflected in lower phone bills, I received my bill from Qwest which was HIGHER than it has been and included a note that said, "Oregon customers will notice an increase in the Taxes, Fees & Surcharges Summary with this bill."
So for Qwest to run ads saying that we will all be excited by our new bills because we'll like what we see is just baloney. For all these reasons I felt I had to write and let you know what my perception of your advertising campaign is.