Indymedia is wonderful, but it is mostly preaching to the choir. I have personally witnessed no evidence of any outreach to the larger community.
Is there any effort to bring these messages to the masses who don't have no idea IMC exists?
Public access radio and cable does not do this. Very few outsiders tune in.
What about IMC putting together a daily single sheet news letter and posting it here in pdf format? Volunteers (you and me) could use their office computers, paper, and copy machines (or even pay for it themselves) to run off enough to distribute in the workplace and on the streets. If it is attractive, readable, and persuasive it might do some good in reaching people who would otherwise remain uninformed.
Whatever outreach methods can be used, they should have a permanent and prominent place on the home page.