Both of the women involved have stated that they were driven to take such extreme action because of the horror the felt while watching the footage of the Kangaroo slaughter, including images of baby Joeys being ripped out of their dead mother's pouches, thrown to the ground and stomped to death.
The World Cup receives sponsorship from Adidas, and the sporting goods giant has been under heat lately due to their use of 'K Leather', or Kangaroo Leather in the making of their soccer shoes. The nearly unregulated hunting that goes on in the Australian outback of these gentile creatures has been responsible for millions of deaths, and has directly contributed to the extinction of six species of kangaroo, and helped put 17 more on the endangered species list.
Adidas is the largest purchaser of Kangaroo skins, leaving them largely responsible for what is now the largest slaughter of wildlife in the history of humanity. Help stop this blood shed for vanity - boycott Adidas, and support the use of synthetic alternatives in footwear - animals are not fabric.
Check out www.savethekangaroo.com to learn more about what Viva! and other animal right's groups are doing, and to find out how you can help.
These pictures have been shamelessly ganked off of Katu's web site, from this article. http://www.katu.com/news/story.asp?ID=61321
The Mercury has also run a short article about these kick-ass animal activists. Check it out!