>> To: email@example.com
> Subject: Hosford-Abernethy resident
> I have been a resident in this neighborhood for 7yrs. In anticipation
> of your store coming into my neighborhood, the landlords have raised
> rents and plan to raise rents further when your store opens. This
> neighborhood is currently experiencing gentrification. This would only be
> aggrivated by an expensive high-end "health" food store moving in. We've
> seen already what happened when Nature's came along. We learned our
> lesson of effect of corporate greed on low income neighborhoods the hard
> way. Many renters have already been run off because of high rents and
> property taxes. Many of these people had lived here for many years and
> had watched their children grow up here. Before all of the money-minded
> upper class people started invading, this used to be strong community.
> This was a community where you knew your neighbors well and we all
> watched out for eachother. The new people don't even talk to us. They go
> so far as to ignore us if we say hi. Many of us are still hanging in here
> because this is our home. This has always been a safe low income
> neighborhood with good schools, just the place where I want my son to
> grow up. Your store threatens to be the last stand before we are all
> served our eviction notice. We are willing to stand firm against your
> store. We are fighting for the future of our families and we can not
> stand down this time. Their may be "dozens of people" who wouldn't mind
> your store, but there are many more than that who love this neighborhood
> just as dearly as I do and who are willing to stop this destructive
> process. Besides all this, there is no need of another "health" food
> store in this neighborhood. As mentioned before there is Nature's up the
> street and there's the more affordable People's co-op that is actually a
> neighborhood favorite. People's has been a part of this community for
> years and has never caused us any rent hikes. I hope that you will
> respect our rights to affordable housing and place your store somewhere
> that it is wanted.
Brian Rohter responds
> Thanks for sending your e-mail. It seems as though you and I just are
> seeing things differently.
> There are a few points you make that I disagree with.
> First of all, New Seasons Market is not an "expensive high-end health
> food store". We operate neighborhood stores that carry a wide variety of
> products, including conventional groceries and natural and organic foods.
> We're opening in a neighborhood that just had three grocery stores close
> and in a location where there was a grocery store for many years. We'll
> offer most of the products that the Red Apple carried and our prices will
> be our prices are about the same as the Safeways and the Albertsons of
> Portland. It's true that organic produce costs more than the
> conventionally grown version, but since we offer both, our customers can
> decide for themselves which they want to buy.
> You seem to think that People's and Wild Oats take care of all of the
> shopping needs of the area. Many of your neighbors disagree.
> Some of them shop at People's and some at Wild Oats but there are lots
> of products they want to purchase that neither store carries. Is there
> some reason you think those people should have to leave the community to
> do their shopping?
> In regards to your perception about the friendliness or lack of
> friendliness of your neighbors-I'm not sure what to think. I can tell you
> that the people that I see at our stores in Sellwood and in Concordia are
> wonderful. We serve a diverse group who are open, friendly and inclusive.
> Our stores are community gathering places where people hang out, meet
> newcomers and visit with their neighbors.
> Finally, the level of support from the residents of southeast Portland
> for a New Seasons Market at Seven Corners has been fantastic. We are
> putting our store where it is wanted. I'm sorry you don't want us to be
> there but encourage you to vote with your dollars to support the stores
> that you do want.
> Brian Rohter
> New Seasons Market
> 5320 NE 33rd Avenue
> Portland, OR 97211
> Phone: 503-292-1987 extension 101
> FAX: 503-292-6280
Responce to Mr. Rohter
Thanks for responding. It seems as though you and I are seeing things
> from two ends of a class struggle Mr. Rohter. I frankly don't give a damn
> about your products or what a dozen settlers think of them. I do care
> about the wellbeing of my neighbors. I do care that you plan to tear down
> a home. I do care that the people that I love and care about would be
> forced out of their homes because of rent(or property tax) hikes. As I
> told you before(and you slipped around like a well trained publicist)
> landlords have raised rents in anticipation of your store moving in and
> plan to raise them again after your store opens. So I will again ask that
> you respect our rights to affordable housing in our neighborhood. We DO
> NOT want you here, in case you haven't noticed.