In the March 31, 2003 issue of Advertising Age Susan Postlewaite writes feature titled "U. S. marketers try to head off boycotts". The article begins "Marketers of some of the world's biggest Brands - including Procter Gamble Co., Pepsi-Cola Co., Coca-Cola Co., H.J. Heinz Co., Xerox and McDonald's Corp.- are going on the offensive to combat boycotts of American products in hot spots around the globe."
Part of their defense is suggested in "US companies are plotting strategy, usually focusing on how to emphasize their ties to local communities and economics".
Creative protesting has revealed it-self around the world. In southwestern France Anti-War protestors target a supermarket Coca-cola display by having bodies dressed in 'blood' spattered white t-shirts lie on the floor in front of the product. In Argentina demonstrators blocked the doors to a number of McDonalds chatting "Here we sell 'Happy Meals' to finance the war." Micky D's explain in a national newspaper campaign showing a Big Mac with the words "Made in Argentina" printed on it.
P&G is reported to have said of the letters they received each day calling for a boycott of American goods, "We explain our products are mostly manufactured in Germany and that the boycott is dangerous for jobs. However, we are afraid that this is only the beginning, and that the boycott may become much bigger the longer the war last."
The report also sites "At lunch time last week at Tahrir Square in Cairo, normally packed fast-food outlets were virtually deserted except for riot police standing guard. On March 26, only five people were eating at Pizza Hut and 11 at McDonald's."
In Indonesia it stated "Ati Kisjanto, managing director of Publicis Groupe's Leo Burnett Jakarta said, "There's no real boycott from the consumer side, only from fundamentalists groups. Even so she said clients such as P&G have stopped PR and below-the-line marketing for brands with strong US connections, and are shifting media spending to secondary brands that are less obviously made by US marketers".
In closing the Article reads from Hong-Kong "We are not seeing protest yet, people are just talking about it in Indonesia and Malaysia, even then it's hard to get them to name specific brands. They don't want to see companies waving the American flag, but people aren't willing to give up Coke and McDonald's."
There are two photos with the article one show the scene at the French supermarket the other in Korea with two Activist on top of the golden arches one dress in Camo with a Bush mask on the other holding a cut-out bomb.
Less important than the blood, this war is currently costing $12,000 each second.
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