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Foundation for a better life: more

The propaganda machine rolls on, funded by one of the richest men in America, Philip Anschutz.

A recent post to portland indymedia showed a graphic of a billboard that is up in Portland right now. A similar billboard by the same company is displayed in Eugene, and a matching 30-second commercial spot shows before every movie at the Springfield Mall. The author of the post noticed that the Portland billboard was paid for by a non-profit entity called, The Foundation for a Better Life, whose slick website is forbetterlife.org, and wondered who might be behind the campaign. Here are some answers.

Who owns forbetterlife.org?
"forbetterlife.org" is registered by Anschutz Corp, which has the address: 555 17th St., Suite 2400, Denver, Colorado, 80209. As it turns out, that's the Anschutz Exploration Corporation (AEC), which is "active in North American exploration for oil and gas" in Louisiana, Texas, Utah, and Wyoming and is looking into "concessions in Italy, Denmark, Bulgaria, Tunisia, Morocco, South Africa and New Zealand". AEC is a member of the National Petroleum Council, which describes itself as "An Oil and Natural Gas Advisory Committee to the Secretary of Energy". In other words, a K Street lobbying group with deep pockets that works to funnel a corporate agenda into the right ears on Capitol Hill. And with success, as we shall see below.

Philip Anschutz
AEC is owned by billionaire Philip Anschutz. According to the Guardian newspaper (19 December 2001), Anschutz made his fortune through "oil exploration in the 60s, gas in the 70s and railways in the 80s", has also invested in entertainment and sports, and is a "regular churchgoer" who "rises each day at 4:30am". In a profile of "America's 16th richest man", BBC News (18 December 2001) mentions Anschutz's ownership of majority stock in Qwest, "a beef-to-grape agribusiness", "the property firm which owns the Staples Center" (in Los Angeles, where the Democrats held their 2000 national convention), and "US and European ice-hockey teams, including the Los Angeles Kings and London Knights". BBC also saw fit to note his "reputation as one of the hungriest of US corporate vultures".

Anschutz's political contributions
Anschutz is also a heavy contributor to the Republican party and Republican candidates. Federal Election Commission filings available from the Center for Responsive Politics (at opensecrets.org) reveal that, during the 2000 election cycle, Anschutz personally gave $39,465, his corporation $104,000, and his wife $38,000. According to the High Country News (14 April 1997), their total personal contributions in 1996 to the Republican Party totalled $363,750.

Rep. Scott McInnis & Craig Rosebraugh
One of the politicians who has recieved their money is Colorado Representative Scott McInnis. McInnis is a friend of the far right, and has led a charge demanding that environmental groups disavow "eco-terrorism". Salon (26 November 2001) has called McInnis the "self-styled czar of the war against eco-terror". An Indymedia post describes McInnis as treating the Feb. 12 "Eco-terrorism" hearing where Craig Rosebraugh was questioned as "his own little grandstand". Rosebraugh, former spokesperson for the North Amerian Earth Liberation Front, is a resident of Portland, and so a story that began with a billboard on Hawthorne circles back to the Rose City!

Railroads
In a case of history repeating itself, Anschutz has gained a great deal of power through controlling railroads. He started in 1984 by buying the Denver & Rio Grande Western Railroad. Using that, he took control of Southern Pacific Railroad in 1988. In 1995, he spun Qwest Communications out of Southern Pacific. In 1996, he sold Southern Pacific to Union Pacific for $5.4 billion, which made it the largest railway in the country. According to the High Country News (14 April 1997), "Anschutz's political clout may have been instrumental in getting approval of the 1996 merger.... The members of the Interstate Commerce Commission (now the Surface Transportation Board) would not have been eager to displease the then Senate Majority Leader, Bob Dole, a long-time beneficiary of Anschutz political and financial support. The BBC (18 December 2001), notes that Anschutz "retained the right to lay telecoms lines along the tracks" after this sale.

Movie theaters
Anschutz also owns and the United Artists Theater, Edwards Theatres Circuit, and Regal Cinemas movie-house chains, which adds up to a total of 6600 theaters, almost 20% of the nation's total. The Movies 12 at the Springfield Mall where the Foundation for a Better Life commercial is shown before every film is a Regal Cinema Theater. I don't know if Anschutz is having his propaganda shown at all the theaters he owns, but that's a very large potential audience. The Atlanta Business Chronicle (6 September 2001) tells the story of how Anshutz took over Regal when it was about to go bankrupt, and Box Office Online calls Anschutz a "corporate raider" in an article on his grab-up of the industry. What is his interest in theaters? Says Box Office Online: "two words: digital delivery.... With digital delivery to theatres, economies of scale at the 6,000-screen level and above might finally be possible. Freight and projector maintenance costs are eliminated, as is the job of film splicer and, for all practical purposes, projectionist."

A perfect propaganda network
See how useful it is for Anschutz to own those thousands of miles of right-of-way for digitial cables along the railroad tracks? But it doesn't end there. Quoting Box Office Online again: "Qwest Communications spawned a division last year, Qwest Digital Media, which teamed with Twentieth Century Fox -- whose owner, Rupert Murdoch, is a co-owner along with Anschutz of the Los Angeles Kings -- to present digital screenings of the studio's animated release 'Titan A.E.'" A network of production, distribution and point-of-sale that is under the control of one person or corporation like this is called a vertical monopoly. Standard Oil was broken up at the beginning of the last century for taking over its industry in this way. But with Anschutz's friends in such high places, it seems doubtful that he will be challenged by the government. So, it appears that Anschutz is trying to make a movie business -- and an America -- in which we will all have to watch his version of "a better life".

Let's pass on it, shall we?

Destruction of Native American sacred site
(Excerpts from an article by Stephen R. Miller for the Environmental News Network, 7 December 2001)

Southwest of Billings, Montana, is a canyon known as the Valley of the Chiefs to Native Americans, and Weatherman's Draw to the Bureau of Land Management (BLM). In the canyon is "one of the largest collections of Native American rock drawings in the high plains. They are estimated to be 1,000 years old, and the land is sacred to 10 of the largest Indian tribes in America.... [I]n 1994, Anschutz Exploration (AE) bought a drilling lease on the land. Since at least 1999, the company has vigorously pursued its right to drill on this sacred and historic land...

"However, the Bureau of Land Management designated Weatherman Draw an Area of Critical Environmental Concern and called it 'an important part of our national heritage.' The designation is meant to prevent development of sites with significant historical value, but contradictorily, the designation also has a grandfather clause that honors leases predating the designation. Since AE's lease predates the designation in Weatherman Draw, the company's lease is valid, a fact that it has reiterated numerous times when confronted with the land's historic value.

"The legality of AE's lease holds little weight with the tribes who have used this valley continuously for religious ceremonies over the past millenium. They call it the 'Valley of the Chiefs,' and the Crow, Blackfeet, Comanche, Apache, Navajo, and Sioux tribes visit on religious pilgrimages they call vision quests.

"Even with a valid lease, AE still needed a final OK from the BLM to begin exploration on the land. Under the Clinton administration, the BLM buried the lease in red tape. That changed when George W. Bush was elected president.... Twelve days after Bush's inauguration, Anschutz received permission to start drilling on the land in June....

"In June, the Blackfeet tribe, located in western Montana, offered a unique compromise: In return for leaving Weatherman Draw alone, the Blackfeet invited Anschutz Exploration the chance to drill on its reservation. The Blackfeet Indian Reservation, 200 miles northwest of Weatherman Draw, sits atop 2 billion barrels of proven oil reserves and has been trying to attract jobs to alleviate an unemployment rate that tops 60 percent.... The BLM suspended drilling in the valley until January 2002 to give Anschutz and the tribes time to strike a deal.

"The future of Weatherman Draw hangs in the balance.... The next few months will decide whether negotiations and proposals are enough to save the valley, or if Anschutz's long, tenacious fight to drill on the land will win out."

[I couldn't find any up-to-date information on how this situation turned out. Does anyone know? Please add a comment below if you do! -jds]

Examples of billboards by FBL (funny how that's close to "FBI", isn't it?)


This one is harmless enough. Sincerely inspiring even. But...


Here we see what Anschutz's agenda is really about:
cynical manipulation of tragedy to manufacture feelings of unity in a population
controlled by keeping it divided.


Perhaps most offensive, though, is this one. Here is a powerful symbol of resistance to tyranny, being used by a tyrant who is seeking to squash resistance through his "non-profit" campaign.

Will we have the courage to stand up to people like Anschutz and his fascist buddies in government and industry? We must, if we are going to survive, and help our brothers and sisters around the world who are under attack. FBL is producing some very slick material, and Anschutz has the money and means to distribute it widely. Never before have alternative modes like Indymedia been so important. William Grieder once asked, "Who will tell the people?" The answer: We must. There's no one else who will.

Resist. Organize and agitate. Spread the word. Be the Media. Fight back. Let's show the Anschutz's of the world what a better life would really be like.

?

?


Brilliant 20.Feb.2002 01:31

Drew

Jeremy...
This is a GREAT feature, man. Well researched, well written, inciteful and very important right now. I hope people realize how much you put into things. You rock! Good to have you back around town.
I hope you were able to see the great "culture jam" somebody slapped upside that sign last week before it came down. Thanks to whoever... Keep them coming, PDX!
Droo

Indeed... 20.Feb.2002 09:14

REXELLA

Excellent follow up, friend. I'm glad my hunch about dirty Republican money was right. Where is the Billboard Liberation Front? If ever there was a time for them, IT IS NOW!

Bilboard Liberation 20.Feb.2002 10:55

Lefty

There was a "corrected" billboard visible from West bound I84 on Monday. It was the Mother Teresa graphic with the tag line "Reaching Beyond Yourself" and the word "Compassion" in red. The artisit(s) replaced compassion with the word GREED. It looked very professional. I hope it's still up there. It warmed my heart!

I also echo the Thank You to Jeremy for writing this story. These creepy billboards have bothered me for weeks. At least I can now put a name to the face.

sinister going-ons 20.Feb.2002 11:01

know the truth

no need to wait for the Billboard Liberation Front. We can all become part of that movement to be the billboard media.

Follow this link to learn more about educating the world, on billboards.

 http://www.billboardliberation.com/resources/manual.html

Photograph of corrected billboard? 20.Feb.2002 11:09

visually hungry

Can someone get a photograph of the altered billboard "visible from West bound I84" that Lefty mentioned and post it here?

righteous investigative journalism 20.Feb.2002 11:46

peace rebel girl

let us continue to expose the stories that lay beneath the rubble of 9.11

Corrected sign 20.Feb.2002 12:47

Drew

Didn't take a photo of the Mother Teresa correction, but here's one of the sign that was at the corner of Vancouver and the Interstate bridge off -ramp in NE. These corrections can be incredibly powerful and creative and cost only a bit of "harmless" civil disobedience, so learn to think about a "new version" when pass a billboard. I think it would be great to have an Indymedia link to pictures of these little jams all in one place. Let's keep it up,PDX! More corrections, more photos! Of course, I wonder how long it will be before the penalty for "aggravated vandalism" in this country is death by caning... :) Drew


Thanks for the pix Drew 20.Feb.2002 12:55

truth girl

I like the rewrite on the billboard. let's get out there and re-write some more!

Thanks for the research! 21.Feb.2002 18:32

SWT

We've had a similar problem here in Wisconsin. Thanks for looking into this.

 http://madison.indymedia.org/front.php3?article_id=3086&group=webcast

CORRECTION 22.Feb.2002 11:46

Jeremy David Stolen fellowtraveler@riseup.net

I have a correction to the story I wrote above: The Movies 12 theater where I saw the FBL commercial is a Cinemark Theater, not a Royal Cinemas Theater. And, though it is located in Springfield, it is in the Gateway Mall, not the Springfield Mall. Cinemark is not owned by Philip Anschutz, at least not yet. :)

For me, this thickens the plot: In just how many theaters is this commercial being shown? All of the Anschutz theaters, plus other chains? Or only some of Anschutz's theaters, plus other chains? I am still digging on this one, and am awaiting answers from FBL on these and other questions. Stay tuned for another story, with more details, to be posted soon....

Propaganda - just for fun 01.Apr.2002 16:54

some person a@hamsterwheels.com

Those Foundation For a Better Life billboards are so over the top I decided to make my own, but aimed at a different goal, just to see what it looked like.

And now I'm sharing....

Propaganda - just for fun
Propaganda - just for fun

courage? 13.Apr.2002 23:28

Patty Hearst

Gotta admit, my least favorite is the "courage" billboard, with a picture of the fireman (remember, they're paid to run into burning buildings...that's their job) who "ran in when others ran out...COURAGE". I say it the same way the cowardly lion in Wizard of Oz said it. But the thing that sickens me is the unspoken assumption that, if he had courage to run in while others ran out (those NOT paid to run into burning buildings), then the others must be cowards.
I'm thinking that a slick way of editing the billboard would be to rename the foundation something like: the foundation for a better death. For example "A cleaner way to go...CYANIDE". Or maybe it could be renamed the foundation for the preservation of human parasites and diseases; "Not just an embarrasing problem...HERPES...pass it on" Or how about The foundation for a better war? With that, you don't even need to change most of the slogans/values. Or what about highlighting so-called negative values, such as greed, hate, anger; the list goes on. If Gary Dixon thinks he's got the power to teach us that we're good (patronizing, what?), I say we should be able to teach him that he's bad.
It seems obvious that a counter-attack is necessary. It would be nice to see some edited versions here in Berkeley and Oakland. They say this Anschutz character attends church regularly...which church? The church of latter day saints, by any chance?

Destruction of Sacred Site Averted 26.Apr.2002 07:14

Conveyor Dealt

Mogul Keeps Tribal Site Sacred

History: Anschutz's company rules out drilling for oil in a Montana canyon graced with ancient Indian art.

April 24, 2002
By GEOFFREY MOHAN, LOS ANGELES TIMES STAFF WRITER

A Denver-based energy company has given up plans to drill for oil in a Montana canyon decorated with ancient rock art that is sacred to several American Indian tribes and will donate its leases to the National Trust for Historic Preservation...

Full Story:
 link to www.latimes.com

Who is the man, Mr. Philip Anshutz? 26.Apr.2002 07:55

Conveyor Dealt

Billionaire Next Door
Excerpts from FORTUNE MAGAZINE 9/6/1999

The intriguing thing about Philip Anschutz is not that he's worth well over $10 billion. It's that he's a genuinely nice guy worth more than $10 billion.

He didn't make his money by being a nasty, grasping, miserly bastard. Once he got rich, he didn't turn into a twisted, weirdo billionaire like Howard Hughes or spawn a dysfunctional feuding family like the Koch brothers. As billionaires go, Anschutz, 59, is abnormally normal. He lives in a relatively modest house in Denver, wears a cheap watch, goes to church regularly, calls his wife "sweetie," runs unnoticed in local marathons, and has lots of friends.

Like many wealthy people, he is very private, avoiding public scrutiny of any sort. But the label often given him--"reclusive billionaire"--is not really fair. The people who know him best say he is private because he's truly shy, because he doesn't need a glitzy public persona to help him sell anything, and because he loathes self-promoting egomaniacs.

Don't be surprised if you've never heard of Anschutz. "I'm better not operating at center stage," he once confided. But you have, in one way or another, experienced his handiwork. He found one of the biggest U.S. oil fields since Prudhoe Bay; he owns more farm and cattle land than almost any other individual in the country; he bought, fixed, and resold the Southern Pacific Railroad; he owns a stake in most of the professional sports teams in Los Angeles; and he started Qwest Communications, one of the nation's newest, biggest telecom companies.

Learning about a person as complex and private as Anschutz required FORTUNE to go to extraordinary lengths: studying what few public documents are available about him; talking to scores of his friends, business partners, employees, and occasional adversaries; even showing up at the rare public business or sports event he was likely to be attending. Anschutz himself politely stated that he did not want to be interviewed or photographed.

Much of Anschutz's concern for privacy appears rooted in his effort to create a normal life for his family--not easy when you've been called "the richest man in Colorado" for 15 years. (According to a Denver reporter, Anschutz once grumbled good-naturedly, "Why do you keep calling me 'Billionaire Philip Anschutz?' My mother never called me 'Billionaire.' ") Reporters, frustrated at his unwillingness to be interviewed, often describe Anschutz as a recluse. By all accounts, however, he is friendly and unpretentious (he wears a Timex watch and, often, blue jeans), with an easy laugh and a good sense of humor. He invites old friends and close business associates to go bird shooting and fly-fishing, or to play golf on a course he designed and built on one of his many ranches.

Anschutz disdains the charity circuit and is far more likely to be found at his Evangelical Presbyterian church near Denver. He is a quietly religious man who has never been heard to swear. Dudley "Bo" Mitchell, a founder of the church, remembers setting up chairs for a Sunday service 17 years ago, when a compact, well-dressed man approached him. "He told me he had been coming to the church for the last few weeks and that he planned to keep coming for the rest of his life." Soon after, Anschutz began supporting a Christian sports camp for needy kids called The Sky's the Limit. "Phil is a humble man," says Mitchell. "He knows you don't do good works for an earthly reward."


Complete Story:

 http://library.northernlight.com/PN19990827040000325.html?cb=13&sc=0#doc

Source: FORTUNE MAGAZINE
Date: 09/06/1999
Author(s): Brian O'Reilly
Reporter Associate(s): Ann Harrington
Document ID: PN19990827040000325

Anschutz, Who is he? 29.Apr.2002 05:38

just an observer

The article from Fortune Magazine is a little outdated.Phil has been a busy boy since 1999. This guy would love to conquer the world, and he's on his way. Even quotes Napoleon at board meetings. Money talks in this country and he has tons of it. He is now into making Family Value type films chuck full of his beliefs, along with FBL billboards. Kinda scary. As I was researching, I found it amusing and interesting that all publications (even from his local newspapers..& Forbes..wow..) run 10 yr or older photos of him. What's up with that? However, the ones from soccer websites are much more current. And I may be incorrect on this, but I seem to remember that these photos were taken by some (non professional) fan. He is right winged to the hilt,along with being strong about anti-gay rights. So he wears a Timex watch? I prefer he spend his money on a Rolex, and not on buying out the media. Sure, he's great on the charity front..but with who's cash? Read the Qwest message board. (Q). Check out how many folks have lost their jobs, and life savings to him,and how much stock he sold before prices fell hard. We pay him to now go to the movies, sporting events, to make a phone call or to see his great collection of Western Art. Recently, he gave up trying to drill on Weatherman Draw in Montana, and gave his oil leases free of charge to a nonprofit group. His company claims they didn't know the significance of this land. Such an easy fact to overlook during their research,huh? He still gets a hefty tax deduction from this transaction. This man is no hero. "Morality for the upper classes, the gallows for the rabbles." Napoleon

All things considered... 01.May.2002 10:20

jypd jypd@imsa.edu

I've had an eye on FBL for over a year now. Maybe I am just a bit too enamored with books like "Pay It Forward" (the book, not the movie) and "The Art of Happiness" by the Dalai Lama. While the info on Anschutz is disturbing to me, and I don't like the Unity/Spirit of America stuff, I thought the other messages passed along were good and a definite change from a lot of the "Pepsi, Choice of a New Generation" kinds of commercials. The website originally didn't endorse any religion, though lately it has promoted more of a Christian/Muslim/Jewish theme (Common Ground virtue), I take that more as an anti-hate statement than an exclusion of Buddhism, Wiccan, Hindu, etc. (For the record, I don't fall under any religion, having experience with Christian/Wiccan/Buddhism/Daoism)

Assume that this guy, for a second, is a money-grubbing corporate bigwig trying to pad his pocket... how is he benefitting from this? You can't email the website, and it's not common knowledge that it is him. Maybe he uses FBL as some sort of tax shelter, but why such a broad message when it would be so easy to tow the conservative Christian Republican party line? Even if he is trying to personally profit from this, wouldn't some of these reminders be good for a good portion of America that follows the media like sheep?

All in all, I would still recommend the website and even the organization. I would say that the best form of protest or disagreement wouldn't be to discredit the FBL, but to encourage awareness and open-mindedness in every person. If the guy has some bad hidden agenda, then use the money he spends to aid your friends and your communities. Take the three bucks you use on a can of spray paint and buy a cup of coffee and a bagel for a homeless man, and sit down and talk with him. Have a nice late-night chat with a troubled friend instead of defacing a billboard. Perhaps if our country and our world was better, then something like the FBL wouldn't be able to exploit the spiritual depravity in this country. But, as always, never follow any advertising blindly... just take what is good and works, and, for lack of a better phrase, pass it on.

Yes, But....about that guy Anschutz 04.May.2002 04:29

observer main entree 01@ aol.com

I agree to some extend with jypd that the messages of FBL aren't bad and sure if you want to pass them on, cool. But just know that they may be the first step and undercurrent of a very right winged powerful man's own beliefs. And he has the money to continue to spread his word. This venture isn't making big dough for Anschutz, maybe just a tax shelter at best. My concerns are hardly the message, but clearly the messenger. He was the topic of research I had for a grad school course. Amusingly enough it was an American Art course, and naturally he owns probably the best Western Art collection there is. As I studied this man, I became intrigued with his vast interests. Although a fine family man as well as a deeply religious person, he is also a keen wheeler dealer business genius. Nothing gets in his path. His secret seems to be to know opportunity and he jumps at it. The tragic happening of Sept 11th combined with his taking over of movie theaters gave him great opportunity for these FBL epistles. As we know.the billboards are springing up all over the place, and their commericals now being played in his movie houses. His company recently purchased a radio station KDKO,which will broadcast games of one of the many sport teams he owns. Another passion of his. Wanna bet we hear some FBL stuff on it too? Anschutz Investments recently purchased a controlling stake in the Next Generation Network Inc. of Minneapolis, a troubled digital-billboard company which is a sister paper of the of the Denver Business Journal. Far from being evil, Mr. Anschutz is a quiet, behind the scenes, poweful man who seems determined to clean up American morality..only problem being..it his way.

jypd 04.May.2002 14:31

jypd

Any time anyone follows a person, organization, nation, religion, or anything else blindly, there will be problems.
The question is, how does one best use their energy to confront a problem? Awareness, initiative, and assistance. Be aware of what the problem is. Take initiative to show everyone, including the source, what the problem is. Then, aid all parties in making the situation better.

So if the problem is the messenger, what's the best way to approach this? Of course, if the guy's hard to approach, that also poses additional problems. If the Denver papers have problems interviewing him, I imagine it would be hard for anyone else to do it as well.

Out of curiosity, does anyone know if he supports the faith-based initiatives?

follow the money 31.May.2002 14:49

keemok

Thanks for all your work! I returned to the US one day, and saw a swamp of these ads on billboards - like 8 on my 2 mile trip to work in Oakland CA. There is nothing overtly evil about them, but something was not right. I got on the web, and found the first Anshutz post. (I had heard of Anshutz years ago, in Colorado. He is a filthy rich, polluting, cut throat, conservative business tycoon.)

I also went to their web page. If you read their mission in About Us, you will see this:

""""""""
The Foundation supports the belief that ... most individuals are willing, when given the opportunity, to take personal responsibility for their actions and well-being.... Generally people who have the opportunity and the ability will make appropriate common sense decisions which will have a positive and uplifting effect on themselves, their community, and their country....

The mission of The Foundation for a Better Life, through various media efforts, is to encourage adherence to a set of quality values through personal accountability and by raising the level of expectations of performance of all individuals regardless of religion or race. Through these efforts, the Foundation wants to remind individuals they are accountable and empowered with the ability to take responsibility for their lives and to promote a set of values that sees them through their failures and capitalizes on their successes. An individual who takes responsibility for his or her actions will take care of his or her family, job, community, and country.

""""""""""

It became clear. It is tough to argue with most of their individual messages. But taken together, along with their mission, it becomes clear that they are saying "If people are given high standards, and held accountable for actions, they will do better. Thus, people will get what they deserve and deserve what they get." This is the foundation of conservative thought, and is usually (ab)used as an apology for existing power structures and socio-economic inequity.

Chosmy says that media is to a democracy as the club is to a totalitarian regime. Who needs government propaganda when we have free market corporate propaganda?

PS - I saw a jammed billboard in Berkeley. The flagwaving girl, and below was "What makes us great. IMPunity." HA! I'll try to take a picture.

It's still creepy... 10.Oct.2002 10:52

igor71

I'm glad there are others who see the hidden agenda that is at work behind the Foundation for a Better Life. Despite the patriotic flavor these ads are infused with, there is the stink of corporatized nationalism on them.

I remember the day that I saw the first poster, and the chill that it gave me. This is Right-Wing propaganda...no doubt about it.

More sinister is the way that it popped up in the wake of 9/11. It feels like we are being primed for the Brave New World that Dick Cheney and the rest of the New Right have concocted for the United States.

My thoughts about some of the messages:

* What makes us great. Unity. Pass it on.

Nationalism anyone? Remember - you're either with us, or with the terrorists.

* Reaching beyond yourself. Compassion. Pass it on.

But not if it's inconvenient for you. That's what we have the churches for. Let them take care of the poor while you enjoy your better life.

* No setback will set us back. Determination. Pass it on.

Don't worry about being downsized or that your sons and daughters are being used as cannon fodder for a new world order. Just dig deep and buck up like a good American. And don't forget....shut up and shop.

* Sometimes its a lone voice. Courage. Pass it on.

Just remember not to criticize your leaders. We know what's right for you. Trust us. Besides, you'll be needing some of that courage when you find out what we have planned for the world.

MWAH! 27.Oct.2002 21:21

your friends in wisconsin thill@riseup.net

Jeremy David Stolen, I could kiss you.

A friend and I were looking for exactly the answers that you provided in this article. We were initially worried that the FBL was a creepy pro-life organization... turns out they're even creepier than that. The Total Republican Agenda... yikes.

The United Artists' connection becomes apparent pretty early on. Check this out, from their website:

"These award winning Public Service Announcements produced for television are being seen on average over 2 million times per day on seven networks and over 900 TV stations. They are also being shown in all United Artists, Regal and Edwards movie theaters totaling over 6,000 screens across the country."

A) 2 million times per day?!
B) Um, what awards?

Thanks for the expose, and check out the latest edition of the Twin Cities' Free Press -- the cover photo is the FBL's Little Girl W/ Flag "UNITY: What Makes us Great" sign... only someone's changed UNITY to DISSENT. Good stuff.

An Alternative... 12.Dec.2002 17:14

Jordan Lund jordanlund@yahoo.com

I may be biased, but I like my site better... It's cheap, easy to read, and doesn't tug at your heart with cheesy graphic images:

 http://www.geocities.com/jordanlund/therules.htm


Thanks for digging! 14.Mar.2003 18:09

slippery jim

just moments ago i saw one of those creepy, saccharine ads for the 'foundation for a better life' -- sounds like the ministry of truth on prozac... anyway, i searched it on google, got their uninformative homepage, and a oaaa page that referred to gary dixon; the foundation name plus director name on google brought me to portland indymedia. in a matter of minutes, my vague misgivings were put in perspective (i knew it!) by your excellent research. thanks for delivering the real goods...

Thanks! 31.Jul.2003 13:04

EW

These billboards and ads (especially the ads) have been bugging me for months. I had to sit through yet another last night at the KOIN center theater and finally did a little searching which led me right here.

I've tried dismissing these things as mere obnoxious treacle, but they continue to bother me on a deeper level. Even without digging for sinister agendas amongst Mr. Anschutz and co. (they could be sincere attempts to better the world), this stuff is offensive. "The Ministry of Truth on Prozac" is right. It's bad enough that somebody with a lot of money has decided to infect the public space with messages containing less moral complexity than your average six-year-old possess - I feel like somebody's trying to fill my head with cotton - but a lot of them carry implicit bigotted messages. Witness the "Honesty" ad featuring the dreadlocked black guy returning - after a dramatic pause (will he or won't he?) a dollar bill that the passing business-suit white man just dropped. Never mind that the whole thing looks like it must have been made fifteen years ago and put on a shelf - it's weird but still insulting. As is the idea that any of the problems our society faces have anything to do with personal virtues.

Anyway, you know all this. But in response to anybody who posts here arguing that all this is just happy messages for the masses and we should all calm down, I think what really does it for me is the anonymity and authority of these ads. "Pass It On," say those with enough money and influence to make these things ubiquitious. You don't need to know who we are - just listen to our wisdom. Surely you've never heard of honesty before, right? Apparently the rich think we're stupid and immoral, and I can't stand it.

epidemic 15.Dec.2003 14:12

rural student

This seems to be turning into an epidemic. My small rural town is swamped in these billboards. I've been wondering about them for months and finally started searching the internet for some explanation. Their website was so anonymous it was creepy. An e-mail to the website resulted in the reply the FBL is sponsored by a "private family" umm....okay. This is the first web-site where I could get the truth...thanks, although the truth isn't very comforting.

Oh no..... 27.Feb.2004 22:32

An Australian

I live in Australia. Our cable tv network, owned by Rupert Murdoch, just aired a piece by these people. I had never heard of them, but was struck by how profoundly racist it was. It featured a dreadlocked Rastafarian-type black man who picks up some money dropped by a suit-wearing white corporate type. You are led to assume the black man would normally steal the money, when he instead approaches the white man, says 'excuse me'(there is a moment indicating apprehension for the white man and the viewer), then hands the money to him saying 'you dropped this'. This is followed by the message 'Honesty - pass it on'.
Your website is the first and so far only to put this ad into perspective. Thankyou. Now I need to figure out how the hell we can deal with this kind of thing in Australia, where our media has an incredible lack of diversity (we are the home of Murdoch, who owns most of the print newspapers here and is heavily pressuring the government for more).....

"Couldn't fix it. Refused money." 29.Feb.2004 18:35

Dobsy

Intrigued by the plethora of these billboards, exhorting me to be a good boy, play by the rules, be patriotic and have "vision" I just knew there had to be a hidden agenda behind them. I visited their website figuring to get a backround on who was funding all these billboards. Nothing. So I emailed them and asked. The reply I got stated that the "foundation" recieved no corporate or private funding and was the work of one private family who had no political or religous agenda. That was it. No statement of who this family was. Still suspicious, I went back on Google and found your article.
This billionaire oil tycoon and theater owner wants us working class people to have petty aspirations and values in the service of keeping us good little consumers complicit in the scheme of corporate greed and malfeasance. What kind of values, I wonder, are being flourished about in the R rated films being shown in his theaters? The reasons for going to war in Iraq have proven to be false and I believe pretense for a hidden agenda by oil interests and the military to secure oil reserves and clear weapons inventory. His message is that dissent is disunity and unpatriotic. For more: www.takeanotherlook.org.

It is his right, isn't it? 28.Mar.2004 18:03

Diehard Duck Diehard_Duck@yahoo.com

I'm failing to see where this guy is so bad...loves his country, very charitable, active in his community, & doesn't seek the spotlight. Apparently he has different ideas than most of the people posting on this site, but:

a) I fail to see how Americans' unifying after we were attacked on 9/11 would be a bad thing,

b) The "Honesty" add made me question what my reaction would be if someone I may have had a stereotype about did the same thing as in that ad.

I think those are good things to ponder about ourselves. As for a hidden adgenda, I fail to see one. It looks to me as though it is right out there in the open - treat others like you want to be treated. If that is somehow sinister in your mind perhaps you should examine why you have so much skepticism.

Thanks Mr. Duck 28.Apr.2004 05:14

stunkin stunkin@hotmail.com

I agree with Diehard; Why would Anschutz promote someone like Whoopie Goldburg on a billboard? To say his politics and Ms. Goldburgs are at odds would be an understatement. I see no hidden agenda here.

Amen Jypd and Diehard 24.Jun.2004 21:42

ripley

I appreciate the article and the research.

Perhaps there is a better way to change society than vandalism:
ambition, appreciation, believing, caring, character, class and grace, commitment, common ground, compassion, cooperation, courage, courtesy, dedication, dependabiliy, determination, diversity, do the right thing, effort, forgiveness, friendship, gratitude, hard work, helping others, honesty, hope, humility, including others, integrity,learning, listening, live your dreams, LOVE, loyalty, opportunity, optimism, patience, perserverance, persistence, respect, responsibility, right choices, sacrifice, self-esteem, service, sharing, soul, strength, teach by example, tolerance, trust, unity, vision

But I say to you who hear, love your enemies, do good to those who hate you - Jesus

Crap 24.Aug.2004 12:38

Titus Todd

You call this propaganda? You can probably find propaganda in anything then. What do you call the crap you're dishing out? Fear and hate success? Fear and hate positive messages because there is a secret motive? You ever for a second think this guy is just using his money to promote positive messages, period?

do you know phil anschutz? 24.Aug.2004 16:40

mjbrady@bellsouth.net mjbrady@bellsouth.net

It is interesting to see the level of distrust displayed by ignorant people. I worked for Phil Anschutz about 20 years ago, and the only thing I found to dislike was my own envy. It is really hard to dislike a nice person who is successful, as well as human. Too bad his values don't seem to be reaching you - you could use a little more positive outlook on life.
Sincerrely,
Mike Brady

Survive? 29.Aug.2004 18:36

wavelet

>"We must, if we are going to survive" You're NOT going to survive. You'll die like every other human being. (pssst...pass it on)

Boggle! 20.Sep.2004 09:29

Ace Ventura

I noticed the Kermit billboard by my home in Colorado, and when it went down, did a Google search on some of the verbiage, and found their website. Their TV ads, while slick, have great messages. Most of the billboards have very sound messages as well. Curiosity led my to this site, and while I'm appreciative of the research as to who is behind the Foundation For A Better Life, I'm saddened by the level of distrust displayed by many of those who've responded.

Except for the Unity ad, which doesn't "promote war" by any stretch of the imagination, saving paranoia perhaps, I found them to be just what they said they were, non-religious and non-political. A few people made comments about the "Money" TV ad being racist, when I saw it as addressing some of the stereotypes we often carry. If it was meant to be racist, then why the ad of the two black women who help their crotchety white neighbor, or the two elderly black women who give an angry biker change for a phone call? Please!

A good message is a good message, regardless of what you think of the messenger's business success or practices. People that know the man describe him much differently than those who don't. *If* there is a hidden agenda, I'm at a loss for finding it. Messages of racial tolerance (see above) and religious tolerance ("Old Friends") and themes of character, hard work, compassion, vision, determination, caring, etc., hardly qualify as a nepharious threat to mankind.

There's a story about blue crabs. If you put them in a bucket, and one tries to crawl out, the others will grap it and try to pull it back in. That's the message I get from the messages here.

Mormon ad deja vu 05.Oct.2004 04:23

bed_potato

If anyone remembers the ads for The Church of Jesus Christ of Later Day Saints (Mormons) they were exactly the same as these FBL ads. They showed some situation, someone 'doing good' or some similar nauseating scenario, then the big reveal that it was 'brought to you by' the CJCLS (they were careful not to use the word 'Mormon,' although I belive they worked that into later ads, and FBL takes that to the next level). NO ONE, and I mean NO ONE, spends MILLIONS on ads without some serious alterior motives. NEVER think otherwise. (One exception to that rule is what John Lennon did with the 'war is over' billboards. Look where that got him...)

Who Cares? 12.Oct.2004 23:34

sick of right and left

The values in FBL are real, or are those of you who disagree with the message against compassion, caring, dreaming, hardwork, character, honesty? Sure it may be financed by a gentleman who may not be any of ideals, but the message is for the masses. Sometimes the right has good ideas as does the left. You don't throw out the baby with the bath water, neither should the message that these commericals promote be thrown out because they are funded by the left. When was the last time you saw someone or organization promoting these values? As a Democrat and one who values many of their positions, I am discouraged when it seems that the right gets all of the attention for attempting to promote these ideals. If you don't like the one who is promoting these values then the left should promote these values themselves.

Don't Get Snarky At The Cautious 02.Dec.2004 09:28

Balance sylvanfae@hotmail.com

What's wrong with distrust? It's a good thing to listen to your intuition and to be cautious. Don't people have to earn trust? Organizations (especially corporations) are seldom trustworthy. And an organization that is so secretive about itself? Red flags had better be going up in one's head!

I appreciate the research & article. So many of us being suspicious of this group's agenda, and looking for information, tells me that something has tipped us off - something's not right - and it's not just a few paranoid folk or the hypothetical people who can't stand good values.

A wealthy Republican Evangelical does have a lot of work to do to gain my trust, that's for certain. As does ANY secretive organization.

Caution and Vigilance Pass it On 19.Dec.2004 19:08

Mark1161

I would be more impressed with Mr. Anshutz as the corporate Mother Theresa of our times if he took his wealth and put it to some material good for humanity a la Bill Gates with the worldwide AIDS epidemic. Mr. Gates has chosen an above board, clearly announced method through a foundation named after himself and his wife. However, when given the wherewithal to do that, Mr. Anshutz has no time for that kind of immediate tangible help to the world. He has chosen a secret, well hidden program which promises no tangible aid for anyone. As was said before, no one, particularly a shrewd businessman as Mr. Anshutz is, invests this kind of capital in an ad campaign with no return expected. At least if it was, as mentioned before, searching for a cure for aids I would be sure that some people were actually helped. However, people who only use advertising or a message as a product, frequently are looking to help themselves. I would watch this foundation closely and see where this series of messages goes. Superficially, these messages are good and can be agreed to by everyone. I don't think it will end there. Let's see what they eventually mutate to. I think this year's campaign has only been the groundwork for some larger goal. All of these "golden rule" values can be open to interpretation depending upon who is telling the story. In all of his past ventures, Mr. Anshutz has shown that he is ahead of the curve and has invested accordingly. Vigilance and Truth are also good values to pass on.

You're kidding 20.Dec.2004 15:31

Ace Ventura

It's one thing to make stupid comments out of ignorance, but a quick Google search would have
yielded this information for the uninformed gent who wrote: "I would be more impressed with Mr. Anshutz as the corporate Mother Theresa of our times if he took his wealth and put it to some material good for humanity a la Bill Gates with the worldwide AIDS epidemic."

Here's a little information about his foundation:
---------------------------------------------------------------------------------------------------
Since its inception, the Foundation has provided grants of $19,679,898 supporting over 3,768 nonprofit organizations. The Foundation's focus on supporting organizations that meet human and community needs in Colorado has remained steady throughout its existence. In the early years, the Foundation funded fewer organizations with larger grants. Gradually, the philosophy shifted to providing smaller grants ($2,500-$10,000) to many organizations. The intent was to spread the Foundation's resources into more areas and to encourage nonprofits to develop diversified funding streams. Although the primary activity of the Foundation is grant making, considerable energy has and will be directed to efforts to build capacity of Colorado's nonprofit sector, to enhance grant making, and to work collaboratively with other funders.


Over the course of 2003, the Anschutz Family Foundation awarded $1,945,537.45 through a multitude of grants. Please click a category below to find out more:
Arts and Culture 7 Grants - $30,360 Capacity Building 11 Grants - $86,000
Children 17 Grants - $95,500 Civic and Community 13 Grants - $69,000
Disabled 27 Grants - $139,425 Discretionary Grant 4 Grants - $23,420
Drug/Alcohol 5 Grants - $32,500 Early Childhood Development 23 Grants - $129,864
Economic Development 6 Grants - $26,192 Education 10 Grants - $55,000
Environmental/Conservation 1 Grant - $4,900 Families 11 Grants - $58,000
Food/Shelter/Poor 34 Grants - $205,500 Health/Mental Health/Hospice 26 Grants - $153,250
Humane Animal Services 3 Grants - $12,000 Literacy 7 Grants - $40,325
Low Income Housing 16 Grants - $93,500 Native American 1 Grant - $7,500
Neighborhoods 3 Grants - $15,000 Outdoor Programs 11 Grants - $60,000
Self Sufficiency 23 Grants - $131,000 Senior Programs 31 Grants - $167,501.45
Violence 19 Grants - $97,300 Youth Programs 44 Grants - $212,500

GRANTS AWARDED GRAND TOTAL $1,945,537.45

Conspiracy 26.Dec.2004 22:10

Norman

Well, I just saw one of those "ads" on TV, showing members of three of the major religions: Christian, Jewish, and Moslem. It's obvious that this is just a conspiracy to impose the freedom of religion on the people of the US, whether they want it or not. How dare this rich guy try to make us be kind to others? Isn't it our right to hate all persons of different persuasions? I'm sure that's in the Constitution someplace, isn't it?

Get a life, people, and accept the commercials for what they are: a message saying "Can't we all just get along?" If you choose to see a conspiracy behind every act of kindness, you truly have a sad life.

Yes, but... 02.Jan.2005 22:00

Roger

I understand that there should be some criticism and skepticism behind every media outlet. You must include your own outlet within that discussion.
In any elitist society there is the urge to look for the bad in others, to seek negative intentions.

I agree that there lacks a degree of complexity and humanity in a number of the ads put together by the Foundation for a Better Life. I personally have felt at times that perhaps the money issued into this organization could have a greater impact if it went directly to people who are doing the things that this campaign promotes, i.e. constructive charities, etc. That set aside, I cannot see any reason why there should be discrimination against industrialists seeking to promote positive values. Maybe my (yes, I am included) and your cynicism and criticism of this campaign lies in part in our inability to believe in the genuine goodness of others, even perhaps our inability to feel love for an anonymous aristocrat. (or in this case somebody whose background we are aware of, yet do not approve of)

Not so fast... 30.Mar.2005 17:12

Beata

+++ Someone said: Well, I just saw one of those "ads" on TV, showing members of three of the major religions: Christian, Jewish, and Moslem. It's obvious that this is just a conspiracy to impose the freedom of religion on the people of the US, whether they want it or not. +++

Excuse me, that ad *isn't* about "freedom of religion." It's subtly promoting the "Abrahamic" religions.

Suspicious 02.Apr.2005 18:08

Phoenix

When I first saw one of these ads on TV this evening, I thought it was an add brought to me by the Mormons. LOL I expected a phone number for the newest edition of the book of mormon or something.. thank goodness it wasn't..

Then I saw they listed a link for the Foundation and I decided to check it out. I don't have a problem with the ads.. I have a problem with the person behind the ads HIDING behind an anonymous "Foundation". To me that is suspicious and set off my B.S. alarm. If I had billions, and was truly doing something good for society like setting up these ads, I wouldn't have a reason to hide my identity.

Reasons for why Mr.A did things anonymously:

1.Perhaps Mr.A doesn't want anyone to think that he is promoting Christian ideals or republican propaganda.. but none of the ads seem Christian or Republican to me (except the religion one that supports Judeo-Christian ideals, but then again, the only people offended would be those who don't believe in G-d and they are wrong anyhow, so who cares? LOL)

2.Perhaps Mr.A doesn't think that highly of himself, because maybe he hasn't exhibited all of these ideals on the billboards all of the time (since he's human and we all have sterotypes and screw up). Maybe that is why he doesn't want anyone to associate these ads with his name? Once again, WE DO NOT KNOW!

If the guy did an interview or put on the website his reasoning behind these ads, then people wouldn't be so suspicious of his intentions. He's probably a great guy, doing a great thing for society, but the way he is going about it is CREEPY. I will be watching the future ads for Christian & Republican propaganda now that I know the source of the ads and who is behind them.

Ineptitude - Pass it On 25.Apr.2005 21:46

drew in madison

After months of occasionally wondering who was behind these somewhat maudlin ads, now I know. Besides suspecting that there were ulterior motives behind these exhortations to be courageous or compassionate, I was struck by the ineptitude displayed. The ads attempt to be pithy to the point of saying almost nothing, while the tag line "pass it on" is laughable. A billboard is supposed to inspire us to lecture our acquaintances on moral virtues? I'm no marketing executive, but spending thousands of dollars on an ad with Kermit the frog as a role model seems like an absurd waste of resources. I suppose that's all we can expect from an organization named as vacuously as "Foundation for a Better Life".