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forest defense

Umpqua Bank suffers 'unexpected' protests

As Oregon-based Umpqua Bank launches a new aggressive marketing campaign this week, Portland-area protesters are painting signs and gearing up for a boycott of the financial institution beginning Friday.
Portland Business Journal

Breaking News
08:03 EDT Wednesday

Umpqua Bank suffers 'unexpected' protests

Brian J. Back

As Oregon-based Umpqua Bank launches a new aggressive marketing campaign this week, Portland-area protesters are painting signs and gearing up for a boycott of the financial institution beginning Friday.

At issue is the bank's close ties with Roseburg Forest Products and Scott Timber Co., two of the Northwest's largest purchasers of old-growth forests on public land. Umpqua chairman Allyn Floyd is also the owner of Roseburg
Forest Products, and Herbert Lumber Co.'s Milton and Lynn Herbert own 20 percent of the bank's stock.

In addition to a planned picketing of the bank at 11 a.m. Friday, protesters are asking consumers to divest all assets in the bank and write letters to Floyd.

According to Ivan Maluski of the American Lands Alliance, applying market pressure on Umpqua Bank is an effective way to draw attention to controversial timber sales. One sale includes Willamette National Forest's North Winberry contract, where clear-cutting 300 acres of 200- to
600-year-old trees is planned by Scott Timber Co.

The trees exceed 8 feet in diameter and stand 280 feet tall, he said.

Umpqua Bank, meanwhile, is rolling out a marketing campaign it hopes will follow in the footsteps of its award-winning 1999 campaign. The theme of the new campaign is dealing with "the unexpected."

For more information on the campaign, go to
 http://portland.bcentral.com/portland/stories/2001/04/30/daily55.html

Contact Brian J. Back at 503-219-3419 or by email at
 bback@bizjournals.com.

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