portland independent media center  
images audio video
newswire article

An Activists Guide to Exploiting the Media

exploit the media, or the media will exploit you!
Every battle we fight is a battle for the hearts and minds of other people. The only chance we have of reaching people who haven't yet heard what we've got to say is through the media. We might, with good reason, regard the papers and broadcasters with extreme suspicion, we might feel
cheapened and compromised by engaging with them. But the war we're fighting is an information war, and we have to use all the weapons at our diposal. Whether we use the media or not, our opponents will. However just our cause and true our aims, they will use it to demonise and demolish us, unless we fight back.



Full resource:

homepage: homepage: http://www.oneworld.org/tlio/research/act2.html